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Social Media Marketing: Learn From These Four MistakesSocial media marketing remains an unpredictable field. One can never tell what will go viral and what will fall flat. Nevertheless, if we can't always tell what will take off, we can learn from the mistakes of others what we should avoid. Here are four of this year's worst goof-ups.
Words of Wisdom from SEO Chat ForumsIf you've recently learned that you can rank your business website higher in the search engines for relevant keywords by using search engine optimization techniques, welcome! SEO is a big field, and you'll find lots of articles and advice. Some of it will be good, and some...not so much. Keep reading for some of the best SEO advice you'll find.
Social Media: An AnalogyStill having trouble grasping the importance of social media? Do you run a business but don't quite understand how sites like Facebook and Twitter have changed the game? To get a better perspective on what's going on, we need to go back in time.
Traffic Down One Month? Don`t PanicSo you've put a lot of effort into your SEO and online marketing campaigns, and you noticed that your traffic was down this month. What happened? Should you cut your SEO budget and channel that money into more conventional marketing efforts?
Make a Digital Trail for Site PerformanceSite analytics track your website's performance. With just a few keystrokes, you can check and compare the number of visitors, conversions and more that your site experienced during a variety of time periods. You'll learn what happened on your site and when, but you won't learn why it happened. Fortunately, you can do something very simple to answer your “why?” questions.