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WEBSITE MARKETING

e-Marketing Strategy: 7 Dimensions to Consider (the e-Marketing Mix)
By: Otilia Otlacan
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    2005-05-13

    Table of Contents:
  • e-Marketing Strategy: 7 Dimensions to Consider (the e-Marketing Mix)
  • Personalization - The fundamental...
  • Customer Service is...
  • Interactions among members...
  • An honest marketer...

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    e-Marketing Strategy: 7 Dimensions to Consider (the e-Marketing Mix) - Interactions among members...


    (Page 4 of 5 )

    Interactions among members of such a community can address any of the other functions of e-Marketing, so it can be placed next to other moderating functions.

    5. Site
    We have seen and agreed that e-Marketing interactions take place on a digital media the internet. But such interactions and relations also need a proper location, to be available at any moment and from any place a digital location for digital interactions.

    Such a location is what we call a "site", which is the most widespread name for it. It is now the time to mention that the "website" is merely a form of a "site" and should not be mistaken or seen as synonyms. The "site" can take other forms too, such as a Palm Pilot or any other handheld device, for example.

    This special location, accessible through all sort of digital technologies is moderating all other functions of the e-Marketing it is then a moderating function.

    6. Security
    The "security" function emerged as an essential function of e-Marketing once transactions began to be performed through internet channels.

    What we need to keep in mind as marketers are the following two issues on security:

    - security during transactions performed on our website, where we have to take all possible precautions that third parties will not be able to access any part of a developing transaction;

    - security of data collected and stored, about our customers and visitors.

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