Website Marketing

  Homes arrow Website Marketing arrow You`re Never Too Old for Social Media
 Webmaster Tools
 
Base64 Encoding 
Browser Settings 
CSS Coder 
CSS Navigation Menu 
Datetime Converter 
DHTML Tooltip 
Dig Utility 
DNS Utility 
Dropdown Menu 
Fetch Content 
Fetch Header 
Floating Layer 
htaccess Generator 
HTML to PHP 
HTML Encoder 
HTML Entities 
IP Convert 
Meta Tags 
Password Encryption
 
Password Strength
 
Pattern Extractor 
Ping Utility 
Pop-Up Window 
Regex Extractor 
Regex Match 
Scrollbar Color 
Source Viewer 
Syntax Highlighting 
URL Encoding 
Web Safe Colors 
Forums Sitemap 
Weekly Newsletter
 
Developer Updates  
Free Website Content 
 RSS  Articles
 RSS  Forums
 RSS  All Feeds
Write For Us 
Contact Us 
Site Map 
Privacy Policy 
Support 
 USERNAME
 
 PASSWORD
 
 
  >>> SIGN UP!  
  Lost Password? 
WEBSITE MARKETING

You`re Never Too Old for Social Media
By: terri
  • Search For More Articles!
  • Disclaimer
  • Author Terms
  • Rating: 4 stars4 stars4 stars4 stars4 stars / 3
    2011-05-25

    Table of Contents:

    Rate this Article: Poor Best 
      ADD THIS ARTICLE TO:
      Del.ici.ous Digg
      Blink Simpy
      Google Spurl
      Y! MyWeb Furl
    Email Me Similar Content When Posted
    Add Developer Shed Article Feed To Your Site
    Email Article To Friend
    Print Version Of Article
    PDF Version Of Article
     
     

    SEARCH DEV MECHANIC

    TOOLS YOU CAN USE

    advertisement
    If you're reading this post, you probably know that Facebook, Twitter, and other social media websites can help you promote your business. You may use them outside of work to keep in touch with friends and relatives. But you may also have to deal with people who aren't convinced that they need to be quite so connected.

    It's a common problem for anyone who works in marketing and deals with business owners or upper management of a certain age. To be fair, though, it has more to do with attitude than age. I can point to people both older and younger than me who use social media more than I do; I even know some folks who aren't online at all, let alone on Facebook. Still, this problem seems to be more common among those who didn't grow up with computers and the Internet.

    And make no mistake, it IS a problem if you're trying to promote your business. What do you say to a client who claims he's “too old” to learn how to use social media? How do you approach someone who acts like social media is some kind of fad or kid's toy that they don't need to deal with?

    Lisa Barone offers a very spirited refutation of this attitude. “Just because you’re not familiar with a new technology,” she write, “doesn’t mean it doesn’t have a benefit or that you shouldn’t pick it up. Learning and growing and mastering new skills is what we do as humans. It’s what we’ve always done.”

    So remind the senior vice president that there was once a time when business was conducted via the postal service, before telephones and Federal Express. Would they really like to go back to the days before faxes, and wait forever for deals to go through? Or perhaps they wish that typewriters, let alone computers, never existed. Yet both of these modern conveniences have proved immeasurably helpful. Are you trying to help a law firm with their online promotion? Ask the senior partner if they'd like to go back to writing out 48 page briefs personally, in long hand, at one sitting – as Abraham Lincoln once did. (Trust me, there's a man who'd use the Internet if he was given the chance!).

    If the people you're working with claim that it's just a trend that will go away, point out that social media has been around for at least a decade now; it's not going away. If they're saying that they don't have the time to learn, you just might have to find a nice way to tell them “You'll have all the time in the world when your business fails,” as Bradley Gauthier notes in a comment to Barone's post.

    It's worth keeping in mind that behind a lot of this stubbornness you'll often find simple fear. There's a real fear of breaking something, which you may need to get past. But if you can show them how using social media ties into other skills they already have, you may win some real converts. After all, the word “network” has been around for a long time – long before computers or even telephones, in fact.  If all else fails, remind them that George Takei uses Twitter, and he's grown even more popular – and well-known – today than he ever was in his days on the original Star Trek series. Good luck!   


    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

    More Website Marketing Articles
    More By terri

       

    WEBSITE MARKETING ARTICLES

    - Social Media Marketing: Learn From These Fou...
    - PPC Marketing Campaign Tips
    - Try Something New to Promote Your Website
    - Match Your Message to Your Audience
    - Great Content: A Long-Term Strategy
    - Social Shares and Search Rank
    - Inbound Marketing: A Cooperative Effort
    - Help Pinterest Users Spread Your Business
    - Landing Page Tips
    - Is Social Media on Your Resolutions List?
    - Do Something Daily to Grow Your Business
    - Five Google Resources for Marketers
    - You`re Never Too Old for Social Media
    - The Benefits of Business Blogs
    - Why You Need a Facebook Fan Page

    Developer Shed Affiliates

     



    © 2003-2017 by Developer Shed. All rights reserved. DS Cluster - Follow our Sitemap