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WEBSITE MARKETING

You Must Get Going If You Want To Get Growing
By: Kevin Dervin
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    2006-01-18

    Table of Contents:
  • You Must Get Going If You Want To Get Growing
  • Above all, you...
  • Start by developing...
  • Also, try to...
  • You must continuously...

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    (Page 4 of 5 )

    Also, try to make it clear what action you want your audience to take - call, email, order, etc. Ever read through someone's material and then you have no clue what you should do next? I see it all the time. Your audience will appreciate it if you guide them a bit as to what action they should take.

    4. Get known in your marketplace. This is where a majority of service businesses start. They immediately start joining networking groups and trying to spread the word that they're in business. But look at how much work we just did before now.

    I'm not suggesting you need to complete all of steps one, two, and three before you start trying to get visibility for yourself, but just think of how well prepared you will be to make an impression and follow-up if you've spent time on each of these previous steps.

    Now you can get actively involved in networking, set up one-on-one meetings with networking contacts to deepen relationships, and start looking for places to share your valuable information through speaking and writing opportunities.

    You'll create visibility for yourself so people can start to feel like they know you, like you, trust you and want to do business with you.

    5. Deploy marketing initiatives and begin a cycle of continuous improvement. Marketing is not a one time event. There is no end destination where you're finished, sit back and let the marketing start working for you.

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