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WEBSITE MARKETING

You Must Get Going If You Want To Get Growing
By: Kevin Dervin
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    2006-01-18

    Table of Contents:
  • You Must Get Going If You Want To Get Growing
  • Above all, you...
  • Start by developing...
  • Also, try to...
  • You must continuously...

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    You Must Get Going If You Want To Get Growing - Start by developing...


    (Page 3 of 5 )

    Start by developing an attention getting message that focuses on your target clients and the challenges you want to help them overcome. Don't try to get too fancy. What you need is a concise, powerful statement that says who you work with and what problems, issues or challenges you want to help them overcome.

    Additional key components:


    * Articulate specific results and benefits of your services.
    * Compile evidences of success including case studies and testimonials.
    * Determine what you can offer to lower your prospects risk of doing business with you.


    With all these client-focused elements in hand, you'll position your business for success that others simply don't have.

    3. Create better marketing materials. If you've completed steps one and two, then you've done most of the groundwork for your marketing materials. Notice how everything is about your clients and prospects, and not about you or your company.

    Whether you work on a web site, special report, tip sheet, newsletter, etc., keep the focus on your clients and prospects and what you can do for them. Most of the material out there just goes on and on about whom you are and what you do. That just does not work. People want to know what's in it for them and how you can help them solve their problems.

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