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WEBSITE MARKETING

Wrong Product? or Wrong Marketing? You Decide
By: Developer Shed
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    2004-09-24

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    Wrong Product? or Wrong Marketing? You Decide
    by Christophor Strobel

    Please feel free to reprint this article in youíre e-zine or on your web site. Please include the resource box at the end.

    Many new business owners feel overwhelmed about what product to sell. Once they finally choose a product they start to notice every Tom, Dick, and Harry trying to sell the same exact product. Is the market over saturated? Probably not considering hundreds of thousands of different people from all walks of life log on to the internet for their first time everyday. Most of them never knew the http://www.x10.com whole home surveillance camera ever existed anyway until they closed their browser window at the end of a surfing session to find the ever so popular affiliate pop behind window . X10 did not necessarily have a product everybody on the planet needed but it did offer a huge piece of mind by having the new camera owners house looked over and even recorded if they wanted to for $79.99

    The X10 marketing team didnít stop at just a simple pop behind they used many creative techniques for selling these tiny cameras. The team developed contests every month that would let people enter for a chance to win a $500 gift certificate. All they had to do was submit an idea for how they use the companies products related to the theme of the contest and then email friends and family telling them to vote. For example In December the theme was ďWhatís the best way to use X10 products for Christmas?Ē People who visited the website would read all the different ideas and vote on the one they liked the best and this determined what idea brought home the $500 gift certificate. Many voters bought the products just because they wanted to implement the different ideas they were reading.

    The company looking to introduce complimentary products to the
    camera outfitted it with night vision .Now they had a product add
    on that cost them about $100 to purchase and sold for $239 thatís
    $139 per unit just for brainstorming and adding something to the
    product that perceives value. Units sold at a rate of about 12 a day
    on average for a profit of about $1668 more a day just for adding
    something customers want to an existing product.

    The current promotion on the X10 site is a pop-up entry Form to win
    a complete home surveillance system. Just enter your name and email
    address and you have a chance to win a complete automated system.
    The company gives away one of these $450 systems every two weeks
    but on the other hand now has hundreds of thousands prospects they
    can email with more information following up with them over and over
    by email auto responder until they purchase.

    The lesson learned here is to feel passionate about what you sell. Try
    it out ,use it, test it, drive the wheels off it. More importantly be
    creative in your marketing .Creativity rules the marketing world
    no doubt about it. Take out a notebook and brainstorm a marketing
    campaign so powerful that people who donít even need the product
    will be pulling out credit cards.

    To Your Success.

    Christophor Strobel

    Christophor Strobel offers Home Business Tips, a fresh and informative
    newsletter dedicated to supporting people like You! If you are looking
    for the best rated home business opportunities, the latest time saving
    tools and helpful support Come by and grab a free subscription today at http://www.profitsetup.com

    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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