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WEBSITE MARKETING

Why you should NOT link to a reseller site
By: Developer Shed
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    2004-02-06

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    Why you should NOT link to a reseller site
    by Harvey Segal

    When you act as a reseller or agent for another company, which means that you receive commission for getting customer orders to the company, you will often be provided with your own personalised web site.

    So does this mean that in your ads you can simply refer to that site ?

    It does - but here's a better idea.

    You should link instead to a page on your OWN site so that


    1. You can provide your own introduction to the product. This can include

    additional detail not available in the advert
    your own personal experience
    a review of the benefits
    2. You can provide links to your own particular business

    3. Your own site traffic statistics will indicate the response to your ad in addition to any stats provided for you by the company

    4. You can submit the page to search engines.

    And there's one final advantage: should the reselling operation be discontinued you can inform and divert visitors at your own web site, rather than have them visit a non-existent page.


    See an example of how this is done together with other
    great ideas and tips in Harvey's FREE BOOK
    "The SuperTips Book of Internet Marketing".

    And don't miss his weekly newsletter "SuperTips Ezine"

    Both FREE at http://www.supertips.com
    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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