Website Marketing
  Home arrow Website Marketing arrow Page 2 - Why Marketing Fails: Situational Marketing 10...
Affiliate Promotion  
Blog Help  
Domain Name Tips  
How To  
Newsletter Marketing  
Online Business Help  
Search Engine Tricks  
Web Development  
Web Hosting  
Website Advertising  
Website Content  
Website Marketing  
 Webmaster Tools
 
Base64 Encoding 
Browser Settings 
CSS Coder 
CSS Navigation Menu 
Datetime Converter 
DHTML Tooltip 
Dig Utility 
DNS Utility 
Dropdown Menu 
Fetch Content 
Fetch Header 
Floating Layer 
htaccess Generator 
HTML to PHP 
HTML Encoder 
HTML Entities 
IP Convert 
Meta Tags 
Password Encryption
 
Password Strength
 
Pattern Extractor 
Ping Utility 
Pop-Up Window 
Regex Extractor 
Regex Match 
Scrollbar Color 
Source Viewer 
Syntax Highlighting 
URL Encoding 
Web Safe Colors 
Whois
 
Forums Sitemap 
Mobile Linux 
APP Generation ROI 
IBM® developerWorks 
Weekly Newsletter
 
Developer Updates  
Free Website Content 
 RSS  Articles
 RSS  Forums
 RSS  All Feeds
Write For Us Get Paid 
Request Media Kit
Contact Us 
Site Map 
Privacy Policy 
Support 
 USERNAME
 
 PASSWORD
 
 
  >>> SIGN UP!  
  Lost Password? 
WEBSITE MARKETING

Why Marketing Fails: Situational Marketing 101
By: Jase Dow
  • Search For More Articles!
  • Disclaimer
  • Author Terms
  • Rating: 2 stars2 stars2 stars2 stars2 stars / 1
    2004-12-27

    Table of Contents:
  • Why Marketing Fails: Situational Marketing 101
  • It’s a well-known...
  • Here are some...

  • Rate this Article: Poor Best 
      ADD THIS ARTICLE TO:
      Del.ici.ous Digg
      Blink Simpy
      Google Spurl
      Y! MyWeb Furl
    Email Me Similar Content When Posted
    Add Developer Shed Article Feed To Your Site
    Email Article To Friend
    Print Version Of Article
    PDF Version Of Article
     
     
    ADVERTISEMENT


    Why Marketing Fails: Situational Marketing 101 - It’s a well-known...


    (Page 2 of 3 )

    It’s a well-known fact that people buy what they want rather than what they need. Your marketing needs to be about the client: the client’s situation, the client’s feelings, the client’s problem, and - finally – the solution you will provide for the client.

    I was talking with a struggling self-employed woman the other day. She asked me what kind of coaching I do. I said, “I work with business owners who are tired of having their marketing efforts fall flat.” She said, “Oh my God, that’s me!” I asked her, “Do people’s eyes glaze over when you tell them what you do?” She said, “Yes! They do! I need you!”

    She was excited when she heard my marketing statement! She instantly heard herself in the description. It indicated to her that I know her situation and probably have the perfect solution. This is what situational marketing does for you.

    Good situational marketing has several important qualities. It is:

    Clear and specific – the listener hears themselves exactly in the message
    Emotional – it elicits a response in the gut or the heart
    Communicated in the words your clients actually use themselves
    Easy to remember
    Unusual in a way that really makes it stand out.
    Start with a careful examination of your unique talents and strengths. Then examine the situations your ideal clients face and listen to the words they use to describe them. Ask yourself what they say to themselves as they’re driving to the office or brushing their teeth at night. When you find a match between the work you are passionate about doing and a problem your clients are aware that they have, you have struck gold. You know what to say, and you know what products and services you need to develop in order to help them. You know you can help them because their problem is really rooted in an area of personal growth in which you are an expert. And your ideal clients actually become excited to talk to you!

    More Website Marketing Articles
    More By Jase Dow


     

       

    WEBSITE MARKETING ARTICLES

    - Professional Networking with Mycubi
    - Text Message Advertising: Promoting Through ...
    - Promoting Your Blog
    - Beginner`s Guide to Building an Effective Op...
    - Find Free Advertising Opportunities
    - Effective Marketing with Twitter
    - Mobile Marketing with Cellit
    - Making the Most of Twitter
    - Streamline Your Social Network Presence
    - No One Diggs My Content
    - Conventions, Meetings and Mixers
    - Implementing an Effective E-mail Marketing C...
    - Internet Marketing Tactics You Should Try
    - Get More Profit from the Traffic You Already...
    - Internet Marketing Secret - Reduce Identity ...

     
    Create the Optimal Architecture for your Critical Applications
    Warburton's the largest independently owned bakery in the UK faced a number of d....

     
    Five Best Practices for Deploying a Successful Service-Oriented Architecture
    This white paper describes the benefits you can expect with SOA, and how IBM can....

     
    Gartner Magic Quadrant for Application Delivery Controllers
    Gartner summarizes its view on Application Delivery Controllers, evaluates stren....

     
    Knowledge is Power
    What you don't know can hurt you, and is likely costing you money and increasing....

     
    Rationalizing the Multi-Tool Environment
    The rationalized multi-tool approach is flexible, scalable and cost effective. I....

     




    © 2003-2009 by Developer Shed. All rights reserved. DS Cluster 2 Hosted by Hostway
    Stay green...Green IT