Why All Your Marketing Efforts Have Come To Nothing
by Mal Keenan
How often have you responded to email from those in your
downlines asking for advice on how best to run their online
businesses and finding it increasingly frustrating that things
JUST aren't working out as planned?
I myself see the same problems day and daily and it always point
back to the same core issues. Let me explain one of them...
The very ethos of network marketing is based on sharing the
products and services that you have found helpful in your journey
towards success. The fact that you get paid for this is
definitely a BIG bonus but networking can be found in everyday
examples where people aren't being paid. For instance when people
see a great movie, they tell others who in turn pass it on to
create a blockbuster hit.
Word of mouth definitely is the best form of advertising and
networking. The main point in the above example is that folks are
being honest about their observations and this is picked up on by
their fellows and so and and so forth down the line.
The problem with many network marketers is that they ARE NOT
being honest in their dealings with online prospects. Their
emails or telephone conversations are promoting something that
they don't really believe in and this belief is being transferred
to the people they are trying to recruit.
You cannot sell something that you don't absolutely believe in
yourself, or at least you will find it extremely difficult to do
so and all your efforts will result in ultimate failure.
The words coming from our mouths are actually a very small per
centage of what is actually being communicated and even the tone
of our email ads can scream "Scam" at prospects without us even
This has been a fact in all my online dealings and yet it is
something that is not easy to explain to newcomers who come
online and believe that it is only a matter of "click send" and
a ready acceptance of multiple checks in the mail.
Obviously the way around this problem is to promote those
products and services that you actually DO believe in. From I
have come online I have to say that the companies out there that
inspire confidence have been by far in the minority.
Many companies will take your money and run and when you are the
type that hands out money hand over fist with no money
management skills, it is a welcome surprise to find a company
that will actually teach you such skills and allow you to earn as
I myself am a member of such a team and it is a perfect example
of something that I truely CAN believe in, and this belief like
mentioned above, is exuded to those I come in contact with
through email promotions and online ads.
In conclusion, if you are choosing to promote products or
services online ensure that they are something that you can
honestly pass on to prospective affiliates and feel good in doing
so. Your success ulimately depends upon it.
Publisher of Home Business Tips Newsletter and Forum owner:
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