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WEBSITE MARKETING

When Do You Ask For A Refund?
By: Developer Shed
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    2004-08-17

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    When Do You Ask For A Refund?
    by Kim Regan

    Have you ever asked to have your money refunded after buying something
    online? Do you do this often? What are the reasons you've asked for
    refunds? Savvy marketers will try to find out why without making you feel
    you should not have asked. This would be valuable information to them.
    Anyone selling on the internet should be willing to have a fair and prompt
    refund policy. To back up their products and claims without hesitation. It is especially important to do with online sales since the transaction is
    done without being able to "read" the salesperson and operation face to
    face.

    Fairness and ethical behavior goes both ways. Due to the fact that online info products and downloadable software are easy to copy and "keep" while also obtaining a refund, the buyer kind of has a special "burden of honor"
    too. I have asked for refunds when a product was totally misrepresented
    and poorly done. In one instance the video and audio courses were sold as
    being "convenient and viewable anytime and anyplace". Turns out it was a
    convenience for the marketer since you had to view them from his site, and
    you guessed it, the site was very, very S-L-O-W. If I buy something costly and you sell me like that, I want to download and OWN it.


    Another time I went through an ebook that had not been cheap to buy and
    it just didn't contain too much I didn't already know. I was just about to
    ask for a refund (and no,I don't do that often, only a few times EVER)
    when I decided to look again at the ads that made me bite on the offer.
    The seller had not misrepresented anything. And his offer and presentation
    were not "junky". I simply had learned more about the subject than I
    thought and hadn't realized it. Good for me! The additional value for me
    then became studying what was very good ad copy. I didn't ask for that
    refund.

    A common situation you may find yourself in is not being ready for the
    level of material you are reading. A little more study at the basic level
    and perhaps simply putting the material away until you are ready may be
    the answer. Some advanced topics will not make sense without base
    knowledge. Due to the vast scope of some subjects it might be hard to cover it in one product or course series.

    Don't hesitate to ask for a refund if you truly feel the product was
    misrepresented. Educate that marketer about what you feel was wrong. If
    they don't improve, they deserve to give all their money back. Just don't
    be one of those awful people who buys an expensive product KNOWING they
    are going to ask for a refund. That's the same as stealing and is
    unethical. If we want the convenience and gratification of being able to
    immediately download what we have purchased to continue, we can't bleed the online merchants dry.


    -- Resource Box --
    This article may be distributed freely on your website, as long as this
    entire article,including links and this resource box are unchanged.
    Copyright 2004 Kim D Regan All Rights Reserved
    FortuneExpo www.fortuneexpo.com
    -- -- -- --

    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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