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WEBSITE MARKETING

What You Dont Know Can Hurt You
By: Developer Shed
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    2004-04-01

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    What You Dont Know Can Hurt You
    by James Capobianco

    You know that old saying "What you don't know can't hurt you".
    Well that's not exactly true on the Internet. Knowledge is very
    important and you should learn as much as you can.

    Ignorance is NOT bliss, when it comes to doing business on the
    Internet. The more you know the better equipped you will be to
    succeed in what ever your goal is.

    In this article, I would like to explain to you that not only is
    knowledge important; but to succeed on the Internet you have to
    USE what you've learned.

    I've been marketing on the Internet for some time now and I've
    learned a few things. When I started, I was eager and open
    minded. I believed most of what I read and some of what I was
    told by those I considered more knowledgable than me.

    As time went by, I spent more and more of that time (and money
    too!) gathering information on anything concerned with doing
    business online and Internet marketing.

    I searched and surfed the Web for hours...days...and months on
    end. I filled Zip disks, my hard drive and file cabinets with
    information and software I downloaded.

    Some of the information and software was free but most of it I
    paid for. I tried not to fall for the "too good to be true" ads.
    However, I did try a few. The ads were so enticing. After all, I
    am human, I have needs and wants and they touched every nerve.
    Maybe I could "make a lot of money, in a short time, doing
    nothing. Guaranteed!"???

    I don't think so!!!

    After awhile I realized that the only people getting rich were
    the people placing the outrageous ads and getting fools like me
    to bite.

    So began my education...

    Armed with this new found knowledge, I resisted the ridiculous
    claims and focused on the more reasonable ads offering
    information and advice on how to have a steady income stream from
    various sources, design a Web site, place high in the search
    engines, advertise and on Internet marketing as a whole.

    These ads, salesletters and Web sites, were well written and
    authored by Internet marketing people I came to know and respect
    through my time online.

    I still downloaded a ton of information and software. Some for
    free, but most I paid for. The difference this time was that I
    was more comfortable with my decisions. Now in my
    hours...days...and months on the Internet, I was dealing with
    people and companies that were stable and well represented in the
    Internet community. What they had to say made sense.

    The prices of the information and software I purchased ranged
    from several dollars to several hundred dollars. The quality of
    the information in almost all cases was excellent. It was as
    advertised. I got what I wanted and I was able to use some or
    all of it in my business strategies. I mention this to show you
    that you can pay a little or a lot to get good quality
    information.

    Then I began to realize something very interesting. Regardless
    of the price, much of the information and software was saying or
    doing the same things.

    Phase two of my education began...

    Too much information? Not at all! Just like, "you can never be
    too rich". You can never have to much knowledge.

    No! The point is this, there is so much information on the
    Internet, that at some point you have to STOP collecting it
    (unless your a library) and start USING it.

    The light went on! I would have to become more selective in my
    quest for knowledge. Not stop learning.

    I was at the point where most of my time was being consumed by
    gathering and reading tons of information. I was not putting
    the knowledge I was gaining to use in my own marketing efforts.
    The information and advice was great, now I had too apply it.

    And the worst part was that much of the information was a rehash
    of information from another source. Now don't get me wrong.
    While a different slant or perspective on something may prove
    very helpful, the same stuff over and over just wastes your
    valuable time. At some point you have to use what you learned
    and be selective in your information gathering.

    In conclusion this is what I have learned:

    * Read everything you can on your area of expertise,
    after all that's how you become and expert.

    * Avoid the "hype". Use a little common sense pursuing
    the "too good to be true" opportunities.

    * Follow the advice of the few Internet marketers you've
    come to know and trust.

    * And most important, realize that at some point "you
    have to take the bull by the horns" and put what you
    have learned into practice.

    Do these things and WHAT YOU DO KNOW CAN help you to succeed!

    ------------------- About the Author ---------------------------

    James Capobianco has been self-employed for over 25 years, both
    on and offline. At his web site, Cap-Tech.com, and in his
    newsletter, The Cap-Tech Times, he shares his experience and
    expertise when it comes to owning your own business. Come pay a
    visit at http://www.cap-tech.com?art11

    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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