What You Dont Know Can Hurt You
by James Capobianco
You know that old saying "What you don't know can't hurt you".
Well that's not exactly true on the Internet. Knowledge is very
important and you should learn as much as you can.
Ignorance is NOT bliss, when it comes to doing business on the
Internet. The more you know the better equipped you will be to
succeed in what ever your goal is.
In this article, I would like to explain to you that not only is
knowledge important; but to succeed on the Internet you have to
USE what you've learned.
I've been marketing on the Internet for some time now and I've
learned a few things. When I started, I was eager and open
minded. I believed most of what I read and some of what I was
told by those I considered more knowledgable than me.
As time went by, I spent more and more of that time (and money
too!) gathering information on anything concerned with doing
business online and Internet marketing.
I searched and surfed the Web for hours...days...and months on
end. I filled Zip disks, my hard drive and file cabinets with
information and software I downloaded.
Some of the information and software was free but most of it I
paid for. I tried not to fall for the "too good to be true" ads.
However, I did try a few. The ads were so enticing. After all, I
am human, I have needs and wants and they touched every nerve.
Maybe I could "make a lot of money, in a short time, doing
I don't think so!!!
After awhile I realized that the only people getting rich were
the people placing the outrageous ads and getting fools like me
So began my education...
Armed with this new found knowledge, I resisted the ridiculous
claims and focused on the more reasonable ads offering
information and advice on how to have a steady income stream from
various sources, design a Web site, place high in the search
engines, advertise and on Internet marketing as a whole.
These ads, salesletters and Web sites, were well written and
authored by Internet marketing people I came to know and respect
through my time online.
I still downloaded a ton of information and software. Some for
free, but most I paid for. The difference this time was that I
was more comfortable with my decisions. Now in my
hours...days...and months on the Internet, I was dealing with
people and companies that were stable and well represented in the
Internet community. What they had to say made sense.
The prices of the information and software I purchased ranged
from several dollars to several hundred dollars. The quality of
the information in almost all cases was excellent. It was as
advertised. I got what I wanted and I was able to use some or
all of it in my business strategies. I mention this to show you
that you can pay a little or a lot to get good quality
Then I began to realize something very interesting. Regardless
of the price, much of the information and software was saying or
doing the same things.
Phase two of my education began...
Too much information? Not at all! Just like, "you can never be
too rich". You can never have to much knowledge.
No! The point is this, there is so much information on the
Internet, that at some point you have to STOP collecting it
(unless your a library) and start USING it.
The light went on! I would have to become more selective in my
quest for knowledge. Not stop learning.
I was at the point where most of my time was being consumed by
gathering and reading tons of information. I was not putting
the knowledge I was gaining to use in my own marketing efforts.
The information and advice was great, now I had too apply it.
And the worst part was that much of the information was a rehash
of information from another source. Now don't get me wrong.
While a different slant or perspective on something may prove
very helpful, the same stuff over and over just wastes your
valuable time. At some point you have to use what you learned
and be selective in your information gathering.
In conclusion this is what I have learned:
* Read everything you can on your area of expertise,
after all that's how you become and expert.
* Avoid the "hype". Use a little common sense pursuing
the "too good to be true" opportunities.
* Follow the advice of the few Internet marketers you've
come to know and trust.
* And most important, realize that at some point "you
have to take the bull by the horns" and put what you
have learned into practice.
Do these things and WHAT YOU DO KNOW CAN help you to succeed!
------------------- About the Author ---------------------------
James Capobianco has been self-employed for over 25 years, both
on and offline. At his web site, Cap-Tech.com, and in his
newsletter, The Cap-Tech Times, he shares his experience and
expertise when it comes to owning your own business. Come pay a
visit at http://www.cap-tech.com?art11
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