What Is eMarketing? - A New Discipline Is Evolving - Earlier in the...
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Earlier in the history of eMarketing, it was conceptualized as being focused upon the exchanges, but today's theoreticians suggest the exchange paradigm is a limited modality to define eMarketing.
Whichever definition you will choose to use, will depend on where exactly you need to use it and for what purpose. You can probably formulate a definition yourself, according to your own knowledge, experience and view upon what is eMarketing. However, one conclusion needs to be drawn in connection with eMarketing: it has developed over the past few years into a standalone discipline, with its own conceptual apparatus, tools and laws, but with a still-to-be systematized knowledge.
About The Author:
Otilia is a certified eMarketing professional, currently working as independent consultant. She developed and teach her own online course in Principles of eMarketing (http://class.universalclass.com/emarketing)
and is also a volunteer Economics teacher. Contact Otilia through http://www.TeaWithEdge.com,
her Marketing and eMarketing articles portal.
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