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WEBSITE MARKETING

What Is eMarketing? - A New Discipline Is Evolving
By: Otilia Otlacan
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    2005-09-05

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  • What Is eMarketing? - A New Discipline Is Evolving
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    In a similar manner, we can say that the dotcoms, despite their terrible strategies (if any), "discovered" by mistake the world of eMarketing.

    As we already noticed, defining eMarketing is still highly problematic. Still, what do we mean when we use this term? As many other English words, the term was born by adding the prefix "e-" to a term already known and used, in this case "marketing". The prefix "e-" is actually the extreme contraction of the word "electronic" and is quite omnipresent in today's language of many people: "e-marketing", "e-business", "e-mail", "e-learning", "e-commerce", "e-", "e-", "e-"...

    The simplest definition of eMarketing could be that suggested by Mark Sceats: the eMarketing that uses Internet as manifestation channel.

    A more comprehensive, practical definition is the one formulated by specialists of CISCO company: eMarketing is a generic term utilized for a wide range of activities - advertising, customer communications, branding, fidelity programs etc. - using the Internet. More than the simple development of a website, the eMarketing focuses on online communications, direct dialog with consumers who thus participate to the creation of new products, finding efficient methods to win customer's fidelity and ease their business-making process. eMarketing is the sum of activities a company makes with the purpose of finding, attracting, winning and retaining customers.

    At last, for those of you interested in a more scientific approach, we could say that eMarketing allows relational exchanges in digital, networked and interactive environments (acronym: DNI environments).

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