Web Site Promotion, Who Needs It? - Heading tags...
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Heading tags: The internet was dreamed up and originally populated by engineers. If there's one truism about engineers, they like structure. As such, they are prone to outlines. Think of every web page you create as an outline and you'll understand the value of H1, H2, H3 tags in web site promotion. By defining a top-level heading, you're saying this is my main body text, and I'm describing the whole thing and it's therefore more important. As you continue through the text and you talk about sub-topics, second and third level headings indicate you are talking about sub, and sometimes sub-sub topics. Think "outline" and you'll have no problem deciding what should be an H1, H2 or H3 tag.
ALT text: Way back when, the Internet wasn't as fast as it is now. In the first browser I remember using, "Mosaic", the images loaded in a separate viewer and you had to click a link to get them to appear. In this instance, having a good description of the image content was very important. Still today, a description of an image, or a description of the page to which you're linking with an image are good ideas as ALT text. This way, those with sight challenges, and those who still use dial-up have a quick reference to know if they want to follow a link or load an image.
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