Web Site Promotion, Who Needs It? - META Description...
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META Description: Many of the search engines, and some automated listing services will use your page title and description as the introduction of your site to viewers. For this reason, it's important to have a brief, explanatory introduction. Taking the example above: "Website Promotion is the combination of efforts which help your site rank better for certain key phrases. Company X is an expert in Website Promotion."
META Keywords: Think of keywords like the index of a book – if there's something on the page you think is important, highlight it as a reference in your Keywords META tag. Other good uses of the Keywords tag are the inclusion of common misspellings, your company name, any thing which will help better describe your message to the user and the search engines.
Keywords have become less a factor for search engine ranking due to the abuses in which every keywords tag had the words "sex", "money", "get rich" – in short, keyword stuffing for high search traffic. Those search engine engineers are smart enough to know when they're being toyed with and have started ignoring keywords. They still have value, but mostly to your users when they don't know exactly what they're looking for.
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