Web Site Promotion, Who Needs It? - On-page factors...
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On-page factors include your title, your description and keywords META data, your use of heading tags (i.e. H1, H2, et-cetera), ALT text on your images and of course, your body text (also known as web site copy).
The fact is, well executed on-page factors really equal good usability. Here are some examples of why:
Title tags: The title's greatest value is to give a one-liner which can be picked up by the search engines and act as your first clue to prospective visitors what your page is all about. If for instance, your page is about Website Promotion, then "Website Promotion" is a very explanatory title. If it gets too long, the search engines tend to cut it off anyway, so remember, brevity is the soul of wit online too.
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