Web Site Promotion, Who Needs It?
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In short, YOU! So you've heard the term web site promotion and you're saying to yourself, "I have a website, should I be more proactive in promotion?"
The answer to this question is yes. But of course, this leads to more questions:
* What is website promotion? * Do I have to do it all myself? * What if I'm not selling anything, is web site promotion still important to me? * What are some of the more common techniques?
In this installment we'll talk in depth about on-page factors and what you can do to increase your relevance with good site content.
So, starting at the top, we'll try to explain some of this in non-technical terms:
Q: What is website promotion?
A: Website promotion is the combination of efforts which help you rank better against certain key phrases. In general, search engines will rank your web site on 2 major areas – on-page factors, and off-page factors.
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