Web Site Promotion: Branding With Banners
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You might have heard that banner advertising is dead. Nothing could be further from the truth!If you can find a banner exchange that gives you a decent ratio you can begin branding of your site, and branding may be the one thing
you MUST do to get and keep business.
Banner ads and banner exchanges are great tools for branding your site. Even better, most banner ads can be shown for free through banner swaps. It isn't necessary to purchase ads to have a successful branding campaign.
You must however, remember the most important part about using banners for branding --The Brand! Never create a banner, button, or other graphic to submit to any exchange be it banner ads, reciprocal links, etc., that does not have your name, logo, or tag line (Slogan) on it.
Try to get two of the three on it if you can, and always have a call to action on the banner; such as, "Click Here!", "Sign up today!", or "Limited Time!" to get the viewer to click on the link and visit your site.
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