Warning! The Person Doing Your Marketing May Not Even Know How to Market Themselves! - Make sure the...
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Make sure the release is short and to the point. Simply put, the Who, What, When, Where and Why. Many releases do not get read or published due to being poorly written or too lengthy.
Write articles with a topic that is connected to the information seminar you are offering. Send these out to various locations online such as Yahoo Groups. Add a compelling byline that encourages people to visit your website.
You can also send the article out in an Ezine format to those people who are in your database. This is the very reason you want to be able to collect people’s contact information from your website. If they leave you their contact information chances are very good they are interested in you and your products, services and various offerings.
So as not to miss those folks who are not in your online database you will be well served to also send out a direct mail piece. This piece is used to announce the event and should encourage people to visit your website to sign up for the event.
If you are strategic marketing the event you will most like gain some free publicity for yourself and your company.
The day of the presentation you absolutely must make sure people have a stellar experience. This would include the actual presentation being one that is so content filled that even if people never buy a thing from you they feel they have received incredible value.
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