Warning! The Person Doing Your Marketing May Not Even Know How to Market Themselves! - With the power...
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With the power of the Internet you can set up a system that allows you to continually host information seminars and costs very little to market. All your marketing efforts should lead people back to your website.
A website is really intended to be more than just an electronic brochure. It should be something that gets people to take action, provides great information, is updated on a regular basis and is something people can use as a resource.
Set up you web site so that people can leave their contact information. Offer something of value to your market such as a free report, an Ezine, an Ebook or anything that creates a compelling enough reason for viewers to give you their information.
This can be done with an autoresponder. The purpose of the autoresponder is to automate the process and develop a database for future marketing efforts. Many people do nothing at all to get contact information from the dozens, hundreds or thousands of visitors to their sites. This is simply missed opportunity.
Develop a list of local media contacts you can send a press release to if the event is open to the public. Find out what their criteria for sending in a release via email is. Many will not open any attachments. So if you are sending an attached document to the media there is a good chance they won’t read it.
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