Warning! The Person Doing Your Marketing May Not Even Know How to Market Themselves! - To succeed, you...
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To succeed, you must take a holistic approach to positioning you and your company. Again, one way to enjoy success is to gain visibility within your market.
However, before you will obtain the name recognition you desire you have to lay a solid foundation. The place to begin is to know your market. A few things to consider are:
Who do you want to sell to and who would buy your product or service?
Industries or professions
Interests and hobbies
From there you have a number of avenues you can take to gain visibility. One of the most effective is to host a complimentary informational event, seminar or workshop. It positions you as an expert and you are a resource before you are a vendor.
Events can have as few as 6 people in a workshop on up to a 500 person event. Many people miss this incredible opportunity because they donít think they can present. My response is you are presenting all the time. Itís just a matter of what you are presenting.
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