Warning! The Person Doing Your Marketing May Not Even Know How to Market Themselves! - Gaining visibility within...
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Gaining visibility within your market does not have to be an expensive proposition. On the other hand there will be occasions you will need to make strategically planned financial investments.
Many uninformed individuals assume advertising is all thatís necessary to market their business and gain name recognition. Advertising is only a part of your marketing, not marketing in and of itself. Unfortunately, many people waste countless dollars on ineffective ad campaigns because they were led to believe an ad was all it took for them. This happens both offline and online.
Prior to the use of the Internet in marketing campaigns, I saw person after person taken advantage of by a slick account executive who offered some amazing ad campaign. A campaign that was just too tempting for the uninformed client to resist.
Often, the campaigns were so cheap that the client simply signed on without any research. Unfortunately, many of the campaigns were very ineffective. The primary reason was because there were so many missing elements including who the target market was.
Now that the Internet has become an integral part of many marketing campaigns, the same thing is happening online as has been happening for decades offline. People are buying into campaigns without doing the necessary research.
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