Warning! The Person Doing Your Marketing May Not Even Know How to Market Themselves!
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As a business advisor I work with clients helping them gain visibility within their market.Without sounding too arrogant or bold I can safely say I have earned the right to do this. The primary reason is because the very strategies I teach my clients are the same tactics that have afforded me a great deal of visibility within my market. It is this visibility that sets me apart from my competition.
There is incredible power and profit that comes from visibility. The more visible you are to your market the more you will be the person a client calls when the need for your product or service arises. Hands down - visibility is a primary aspect of one’s marketing.
Unfortunately, many people either don’t know how to gain the visibility that sets them apart from their competition or they aren’t willing to put the time into creating it. Worse yet, they may have someone who is doing their marketing that really doesn’t know how to position the client for maximum exposure.
So how do you go about gaining massive visibility within your market? Actually, it is very simple. Not necessarily easy, but it is a simple formula. It is all about developing systems and being very strategic in your approach to implementation of the system.
Gaining recognition is about becoming “famous” to a targeted group of people. By famous, I am not referring to world renowned. Fame in the context I am using simply means being visible to those people who make the decision to utilize and purchase your products or services. It is in this fame, or name recognition, the process of selling becomes one of being a problem solver rather than an order taker.
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