Viral Marketing-Create A Buzz - In the case...
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In the case of hotmail, it was free email that created a stir.
A more recent version of viral marketing was implemented by the Rich Jerk. His sales letter was such a departure from what we are used to seeing, and so shocking it created a major stir on the internet.
Usually, with viral marketing, a service or something free is passed around. As people become aware of a free book, report, a free service or whatever they alert their friends who alert their friends and associates and on and on.
With the Rich Jerk, news of his sales letter and it's shocking contents, was the viral product. It was the news of it's presence that was passed around, much like the old party line on the telephone. People posted comments in forums and it was picked up from there and posted to yet another forum and on and on. Who could afford to buy that kind of advertising?
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