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WEBSITE MARKETING

Using Keyword Density to Get a High Ranking in Search Engines
By: Developer Shed
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    2004-02-18

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    Using Keyword Density to Get a High Ranking in Search Engines
    by Avril Harper


    (Low cost, no cost ways to rank your site high on search engine listings using key words and
    phrases)

    Generating high traffic to your web site can be
    costly, or not, depending on time and effort you
    commit to the business.

    One of the easiest, least expensive and most
    effective ways to get visitors is via a concept
    called ‘Keyword Density’.

    Mini Site Profits by Phil Wiley was my first and
    most valuable introduction to keyword density and
    would eventually become the focus of my online
    marketing campaigns.

    Wiley tells how many search engines spider the
    Internet for sites containing keywords similar to
    those someone has just keyed into a search
    engine. The more times those words appear on
    your site - conditionally - the more chance
    you’ll get that high ranking.

    But search engines aim for relevance, too, so a site actually bearing little relevance to specific terms might rank high for a short while,
    until human editors come in, check it out, then
    abandon the site as irrelevant to their
    customers.

    It’s all about ‘content’ which for our purposes
    means useful articles, information and advice
    that search engines consider valuable to their
    customers, rather than pages packed with
    advertisements and little else (unless they’re
    getting paid for it via pay per click promotions,
    of course!).

    For example, ‘sex’ is a hot topic on the Internet
    and the subject of millions of searches every
    month. How wonderful for your site to appear to
    everyone searching for ‘sex’ - (one day I will
    rephrase that) - who happens upon pages
    offering discount holidays, printer refill
    cartridges, golf clubs, pencils, but not sex!

    The point is, anyone using specific techniques to
    lift their own non-sex-related site high on the
    listings when someone keys ‘sex’ into search
    engines will soon be exposed and probably banned
    for life from most search engine listings.
    By ‘techniques’ I mean pasting the word ‘sex’ all
    over the background of your site selling lawn
    mowers, or calling your site ‘Everything to Do
    with Sex’ when your site bears little or no
    relevance to the ‘S’ word.

    Here are a few ways to use keyword density to
    increase your chance of a higher ranking over site owners who don’t try quite so hard:

    · Choose a domain name containing words and
    phrases most commonly searched for by your target
    audience. The site for my mystery shopping book,
    for example, is www.mystery-shopping.org.uk.
    Other examples from my own collection, with
    titles, articles, domain names based on keyword
    density: www.smartbackpacker.com,
    www.smartpublisher.net, www.resell-rights.net.

    · Include your best key words and phrases in
    page titles, for both the home page and all
    additional pages. My mystery shopping site has
    pages entitled: Get Paid to Shop or Even Start
    Your Own Mystery Shopping Business, Travel Free,
    Get Paid to Play Golf, and articles entitled:
    Start Your Own Mystery Shopping Business, Get
    Paid to Shop and Keep Everything You Buy Without
    Having to Pay! Those titles came, not
    surprisingly, because ‘Get Paid to Shop’
    and ‘Start Mystery Shopping Business’ are common
    terms used by people seeking products like mine.

    · Keep those key words and phrases coming in the
    main text sections of your pages. But go easy,
    for again search engines might consider over-use
    of certain key words and phrases not only boring
    and symptomatic of poor vocabulary skills, but
    additionally an attempt to fool them into ranking
    your sites high!!! Who would do such a thing?

    · Descriptions, keyword entries and metatags
    used when designing your site should also contain
    some of the most common terms used by your target
    audience. For a dating agency, the keywords
    might be ‘dating’, ‘dating agency’, ‘online dating’, and so on.

    · It might be beneficial to use key words in
    titles for pictures and graphics used on your
    site. For example, my site www.boxerdog.biz has
    several pictures of cute boxer dogs, all mine,
    with gifs labelled boxerdog1, boxerdog2,
    boxerdog3, and so on. Beneath each picture
    there’s a caption including the phrase ‘boxer
    dog’. One of my first excursions into keyword
    analysis showed the term ‘boxer dog’ is keyed
    into search engines around 46,000 times every
    month. Not only that, but I love boxer dogs, and
    can think of nothing more delightful than
    marketing products for them and their two-legged
    friends. But, realistically, editors might
    consider my graphics titles a bit OTT (Over The
    Top) and this could adversely affect my
    rankings. I shall just have to wait and see!

    · Have articles uploaded to your own and other
    people’s sites. Search engines love articles and
    other chunks of useful information to benefit
    their customers, making articles one of the very
    best ways to lift your site high in search engine
    rankings. Again, use your keywords in page
    headings and article titles to further increase
    your chances, as I did for www.boxerdog.biz which
    includes articles entitled The Boxer Dog Who
    Cheated Death Row and Became a Television Star
    Instead, The Boxer Dog With the Longest Tongue,
    The Boxer Dog Who Received Hate Mail. Make sure
    the articles contain links back to your main web
    site, the one you want people to visit. Try to
    get your articles on other people’s sites, again
    linked back to your main site which might also
    lift your search engine ranking.

    ==================================================
    Avril Harper is the author of ‘How to Use Keyword
    Density To Get A Top Listing on Major Search
    Engines’, your free by emailing
    avril@publishingcircles.com with
    subject ‘Keywords Report’.

    More articles can be obtained at
    www.articlefactory.com
    ==================================================






    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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