Using Double Click to Get Ahead - Digital Marketing for Advertisers and Publishers
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Double Click offers services for publishers who have content-rich Web sites and marketers who want to create general advertising campaigns. Extensive creation and campaign-management features put you in control of your marketing so you can customize your efforts. Double Click provides the professional help needed to launch your campaigns successfully and keep them going to keep your site popular.
Using Double Click for advertisers, you’ll have the ability to optimize pages to increase traffic and view in-depth stats that show you where your visitors are coming from and what they’re doing on your site. You’ll learn how to target visitors by locale, demographic, keyword usage, even the type of Web browser they’re using to access your site.
Double Click for publishers helps you manage your staff, inventory and advertising campaigns with ease. You can take advantage of rich media Internet advertisements, mobile promotions and advertising exchanges that help put your products and services on the map.
Double Click uses “sight, sound and motion” to create rich, entertaining ads that help deliver your message and keep you on the cutting edge of marketing. The Internet is a fast-moving world. Shouldn’t your promotional campaigns keep up with this frenetic pace?
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