Website Marketing

  Homes arrow Website Marketing arrow Use Cause-Related Marketing to Build Communit...
 Webmaster Tools
Base64 Encoding 
Browser Settings 
CSS Coder 
CSS Navigation Menu 
Datetime Converter 
DHTML Tooltip 
Dig Utility 
DNS Utility 
Dropdown Menu 
Fetch Content 
Fetch Header 
Floating Layer 
htaccess Generator 
HTML Encoder 
HTML Entities 
IP Convert 
Meta Tags 
Password Encryption
Password Strength
Pattern Extractor 
Ping Utility 
Pop-Up Window 
Regex Extractor 
Regex Match 
Scrollbar Color 
Source Viewer 
Syntax Highlighting 
URL Encoding 
Web Safe Colors 
Forums Sitemap 
Weekly Newsletter
Developer Updates  
Free Website Content 
 RSS  Articles
 RSS  Forums
 RSS  All Feeds
Write For Us 
Contact Us 
Site Map 
Privacy Policy 
  >>> SIGN UP!  
  Lost Password? 

Use Cause-Related Marketing to Build Community Image and Promote Your Business
By: Developer Shed
  • Search For More Articles!
  • Disclaimer
  • Author Terms
  • Rating:  stars stars stars stars stars / 0

    Table of Contents:

    Rate this Article: Poor Best 
      Del.ici.ous Digg
      Blink Simpy
      Google Spurl
      Y! MyWeb Furl
    Email Me Similar Content When Posted
    Add Developer Shed Article Feed To Your Site
    Email Article To Friend
    Print Version Of Article
    PDF Version Of Article




    Use Cause-Related Marketing to Build Community Image and Promote Your Business
    by Larry Miller

    One of the most effective ways to market your business is to help a non-profit organization. More than giving money to a good cause, you quickly build a positive image in your community or industry. People remember, respect and buy from firms they admire.

    Cause-related marketing is particularly effective in an election year. With politicians keeping issues before us around the clock, the public is ever-conscious of our world's problems.

    Pollsters survey voters to find out what we care about. Then political campaigns reflect our concerns. We have always known some people do without, but now we all are aware 44 million don't have health insurance and 30 million aren't sure where their next meal will come from.

    Look closely at who your customers are. Do their interests follow a common theme? Find a cause that touches local concerns or a prominent challenge in a target industry. You want customers in your area to say, "That's a cause I wish I could help. I admire those folks for doing something about an issue I care for."

    Include a mention of your charitable activities in all your  company correspondence and marketing.

    Most large charities are highly adept at getting media coverage. Media outlets know it is good business to join with non-profits as partners. Media supplies publicity as their contribution. Because the audience appreciates and expects media to participate in community improvement efforts, programmers and editors make sure their non-profit activities get good coverage.

    Larger non-profits have full-time public relations professionals to schedule media interviews, events, and appearances of media celebrities. Offer to contribute time, goods, services, or cash. Ask if your company logo can be included in ads. Your name can be mentioned in radio public service announcements and talk show interviews. Offer to appear as a spokesperson.

    You can organize your own media events. Television likes events with a highly visual component. When a car dealership raffled chances to win a car, they had the finalists wrestle in a pool of Jello to find the key. Every TV station in town sent a camera.

    Newspapers tend to go for ideas, studies, and stories.  Make sure your spokesperson has plenty for the reporter.

    Make an effort to keep your association with a non-profit from sounding too commercial. Your involvement must be sincere. The audience is probably aware you are participating with the hope of getting publicity, but they will turn on you if it looks like that is all your company cares about.

    Cause-related marketing gives you a three-way win. The cause you help benefits, your customers enjoy your participation, and you get the positive boost of good community image and the rewarding customer response it brings.

    About the Author:

    Larry Miller specializes in cause-related marketing with Effective Direct Marketing Solutions, Inc. in Sun City, AZ.  Visit his web site at
    Reach Larry at 623-875-6901 or
    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

    More Website Marketing Articles
    More By Developer Shed



    - Social Media Marketing: Learn From These Fou...
    - PPC Marketing Campaign Tips
    - Try Something New to Promote Your Website
    - Match Your Message to Your Audience
    - Great Content: A Long-Term Strategy
    - Social Shares and Search Rank
    - Inbound Marketing: A Cooperative Effort
    - Help Pinterest Users Spread Your Business
    - Landing Page Tips
    - Is Social Media on Your Resolutions List?
    - Do Something Daily to Grow Your Business
    - Five Google Resources for Marketers
    - You`re Never Too Old for Social Media
    - The Benefits of Business Blogs
    - Why You Need a Facebook Fan Page

    Developer Shed Affiliates


    © 2003-2019 by Developer Shed. All rights reserved. DS Cluster - Follow our Sitemap