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Up the Sandbox!
By: Developer Shed
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    Up the Sandbox!
    by Keith Thompson

    Go to any internet marketing forum you want these days and
    one of the topics is sure to be whether or not there is a
    "sandbox" at Google where new sites are forced to come and
    play for 3-6 months before joining the ranks of ranked and
    searched results. On the surface it would appear that this
    is so. New sites are typically taking a long time to get
    indexed and even longer to show up in the search results.
    So hence, the sandbox theory. Let's examine some possible
    reasons and more importantly, our reaction to it.

    The most obvious possibility, (since no one outside of
    Google really knows) is that because of the proliferation
    of spam on the engines, Google is checking all the links to
    these new sites. Sometimes a new site will appear sporting
    thousands of backlinks, and this takes some time to check,
    even given a rolling schedule of indexing by that pesky
    spider! Google it seems is serious about link farms, and
    anything that smacks of that may take some time to get
    indexed. But then, so will most other sites. It is a very
    large index, (some say nearing capacity, though I doubt
    that will turn out to be true) and it is a gargantuan task
    to keep it current and free of extraneous (read poor)
    search results. There are other ideas out there, and
    conspiracy theories abound, one being that it is an evil
    plot to force newer sites in search of traffic to resort to
    paying for Google Adwords. Uh-huh. A particularly amusing
    thread is currently taking place at the High Rankings
    forum, a must-read for all conspiracy theorists!

    Since we don't know, can't know, will not know for sure
    until the Google Gods unlock the keys to the kingdom and
    enlighten us; it only makes sense to this webmaster to get
    on with life. I've got new sites waiting, as do many. We
    all languish at PR0 until (or if) there's another update.
    Some sites get picked up quicker than others, and to some
    extent that is a measure of SEO. However just get over it!
    Since there's nothing concrete we can do except build great
    content sites with lots of relevant links (legitimate) why
    worry about any sandbox?!? Don't get your knickers in a
    knot! Write more content, articles, and get more sites to
    link to you because of the worth of your site. There are
    other sources of traffic, go get them! Do the right
    thing for your business. Spend time on it, not worrying
    about this.

    Many of the leading voices in SEO agree that there may
    indeed be a "sandbox", and if there is, that may not
    necessarily be a bad thing. You don't want some farmer
    (link) ranking ahead of your carefully crafted content
    site, do you? Of course not! One thing is sure: if there is
    a sandbox, it belongs to Google and if you want to play,
    follow the rules and don't cry! Pay or play!

    Copyright (c)2004 Keith Thompson
    Keith can be reached at
    Find the latest and best tools and reviews for your online
    business at

    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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