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WEBSITE MARKETING

Unveil the Truth of Reciprocal Link Exchange
By: Developer Shed
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    2004-04-13

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    Unveil the Truth of Reciprocal Link Exchange
    by Jimsun Lui

    Many webmasterstreat their reciprocal link exchange
    program as a means to increase link popularity and search
    engine ranking only. Usually, they request link exchange,
    and bury their link page in some nearly invisible places.
    E.g. At the bottom of your homepage, and use a link called
    ¡§links¡¨ with font size =1.

    I can say your link exchange program cannot gain you any
    benefit by using the above method.

    Actually, reciprocal link exchange should not be used to
    manipulate search engine rankings as search engines can
    detect it and punish you. Instead, you should regard it
    as another alternative way to drive website traffic and
    build business relationship. Webmasters may realize that
    their traffic is too dependent on search engines; however,
    their algorithm is not disclosing to public and changing
    too fast. You just feel that it is too difficult to keep
    abreast with the changes.

    Therefore, you want to build more traffic generation
    systems. In addition to email marketing, affiliate
    marketing, reciprocal link exchange is another means.

    Actually, you should manage your reciprocal link exchange
    seriously. The main purpose is to drive website traffic.
    As a by-product, it may increase the link popularity and
    search engine ranking.

    To run a good reciprocal link exchange, it takes some
    effort. Link building does not happen over night. However,
    it can drive you steadily increasing website traffic. They
    are free and you don't need to pay for every click. So,
    you can regard it as a low cost traffic generation system
    that drive visitors to your site.

    If 100 reciprocal links can drive you 10 unique visitors
    per day, 500 reciprocal links can drive you 50 unique
    visitors daily. It converts to 1,500 unique visitors
    monthly or 18,000 extra unique visitors every year should
    you implement reciprocal link building.

    To you, it means thousands dollars. E.g. If you purchase
    these traffic from pay per click search engines e.g.
    Overture.com, you may pay, US$18,000 per year for 18,000
    clicks. It is not uncommon that each click worths US$1. In
    some highly competitive industry, each click in
    Overture.com means US$4.5 or above.

    Not to mention you can convert a certain percentage of
    18,000 visitors you drive from reciprocal links to your
    customers. So, it can mean you gain another thousand
    dollars through building your reciprocal links.

    To make sure your reciprocal links can drive quality
    traffic, I share some suggestions here:

    A. Decide Which Websites to Exchange Links With

    1. Relevant Sites
    If your site is targeting for some specific niche, not
    every website out there that does link exchanges is right
    for you. You want to exchange links with a website that
    will bring targeted traffic (visitors/customers that are
    interested in what you have to offer).
    Exchanging links with websites that have similar or
    complimentary themes or topics, should produce the best
    targeted traffic.

    2. Suitable Sites
    You should choose websites that do not bury their link
    pages to some ¡§invisible¡¨ place. They cannot help you
    drive traffic.

    B. Politely ask for link exchange can do you good

    Once you find a website to exchange links, send the
    webmaster a personal email and give them a reciprocal link
    first. In the email, state your:

    - name,
    - your URL
    - where their link is located on your website
    - what you like about their site and
    - why it would be mutually beneficial to exchange links

    Try not to use "pre-made emails". Show the webmaster that
    you actually visited their website and you know what you
    are talking about. Sending blind, bulk emails out is not a
    good idea.

    C. Manage Link Exchange in Timely Fashion

    If you request a link exchange with other webmasters, you
    should firstly link their sites first. On the other hand,
    if you accept a link exchange request, promptly put their
    links on your sites. Otherwise, you may just regarded as a
    link cheater, or not respect your link partners.

    After you make the reciprocal link, email your link
    partners it is done and point them to the respective URL.
    In case you reject a link exchange request, you may send a
    courtesy email to explain the reason. Through these email
    communication, you may establish good business
    relationship with your link partners and is beneficial to
    establishing other business partnership.

    D. Periodically Check If Your Link Partners Are Still
    Linking to You

    Granted, most of the link partners are honest guys but NOT
    all. So, you'd better check it. Sometimes, people may just
    mistakenly remove your links. Hence, if you find your link
    partners took off your site, send them a courtesy email
    and request them to re-link to your site.

    E. Suggest Text for Linking to You Carefully

    If someone is willing to link to you but use some
    inappropriate text to describe your site, it may do you
    more harm! It affects whether a visitor will click the
    link and go to your site, affects your branding, and
    affects how readers perceive your site!!
    So, you may suggest the text to your link partners.

    F. Organize Your Link Directory
    To make your link directory as a useful resource to your
    site visitors and attract more link exchange request from
    other webmasters, organize your link into categorized
    directory. You can build many categories but don¡¦t build
    too many sub-categories. Visitors is less likely to visit
    web pages in ¡§deeper¡¨ position, and¡§deeper¡¨ web pages
    will get lower search engine ranking. To attract high
    quality link partners, make your categorized directory
    flat instead of a tall structure.

    Author Details:
    Written by Jimsun Lui, dedicates to help you

    build websitetraffic through link exchange automation.  

    Download &try <a href="http://www.linkautomate.com">

    Reciprocal LinkManagement Software</a> now.

     

     

    Best Regards

    Jimsun
    Automate Link Exchange

    Organize a BetterLink Directory and get more traffic via automation!
    http://www.linkautomate.com


    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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