Tourism internet marketing and the power of home page - Call to action...
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5)Call to action
Home Page should be the first page clearly tells the visitors what to do next to receive your special services or find out more information they want. A link to preservation page a short call to action text link should be placed attractively on your Home Page.
Remember that we do not know how many website the visitors have surfed before they reach our site. They maybe tired of surfing more and just want to find the right services supplier who creating a good impression enclose with some good promotional items to make the final choice. And we are prepared for them!
80% of all buying decision bases on the emotion. So after you have created a good impression on your services, then it is easier to lead your visitors naturally. A smart thing to do is put a link to your preservation page and call the visitor to book your services.
If we bury out link to preservation page after several other page, the emotion maybe reduces due to their distraction on these page content.
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