Top Ten Email Marketing Mistakes made by Small Businesses
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Email marketing isn't complex or new. Yet we see the same mistakes being made over and over by the marketing executives, sales professionals and owners of small businesses.
If done correctly, email marketing is a very effective medium to generate new leads, and build continuous contact with your customers and prospects. It can easily help you yield new sales and meet your targets.
Take care of these top 10 mistakes and you are on your way to new sales!
1. Underestimating Current Customers List - This is by far the biggest mistake we see. Marketers just disregard their current customer list, and leave money on the table. Even worse, most have no systematic way of capturing their customer's email and contact details in a common list.
A consolidated customer email list can be easily used to market new products to existing customers or to get repeat orders if done regularly and consistently. Existing customers have seen your product and service before, and are more likely to buy from you again.
2. No specific Target - One big, long message for everyone is no longer smart or effective. Nothing works the fast way. Now the trend is to do personalized, 1 to 1 marketing. If your standard message is for all prospects in all industries, chances are that it does not address anyone needs.
It is best to send several small, targeted emails to focus groups, which you can track to see what works in which industry, and who opened which mail. With this potent arsenal, you can focus your efforts on those chose few to spend your time upon, and generate sales with a much bigger ROI.
Next: Using cheap lists... >>
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