Top 13 Tips To Creating A Professional Looking Newsletter
In this article I show you my top 13 tips on how to create professional looking newsletters.
1. Design Scannable Newsletters
According to recent study by usability expert, Jakob Nielsen, about 50 percent of readers skimmed or partly read the newsletters. Only 23 percent of readers read the newsletters all the way through. The remaining 27 percent were never opened.
So make the text easy to scan by:
using short paragraphs
using bullet points
including plenty of white spacing between topics
highlighting topics with uppercase or bold text in HTML newsletters
2. Insert Line Breaks
Improve the readability of your newsletter by formatting it with hard line breaks at 60/65/70 characters per line. You can use a text editor, such as TextPad, and set it to insert hard carriage returns at the end of each 65-character line.
3. Include Newsletter Title In The Subject Field
Include your newsletter title at the beginning of the subject field. This will help the reader differentiate your newsletter from junk emails. It will also allow them to filter your newsletter into a separate folder with the use of filters.
4. Make Your Subject Field Sell!
Advertise the most enticing story of each issue in the subject field. You literally have seconds to grab the readers attention, so make it count.
5. Include A Table Of Content
Include a table of contents at the top of the newsletter. This will allow readers to scan the topics to see if anything in the newsletter catches their interest.
6. Fix Long Links
Long hyperlinks may be broken when you format emails using hard line breaks at 60/65/70 characters per line.
To fix this problem, deselect word wrap after you have inserted the carriage returns. Then manually edit the links to ensure they are on one line. When the email is sent, a link may still wrap onto two lines. But now it will be clickable.
7. Avoid Spam Filters That Flag The "Unsubscribe" Word
Do not use the word "unsubscribe" in your removal notice. A number of spam filters flag emails containing that particular word as possible spam. The reason is many spammers now offer "unsubscribe" functions that don't actually do anything.
8. Avoid Spam Filters That Flag Chain Letters
Some spam filters are flagging emails that asks readers to forward the newsletter on as chain letters.
Avoid using the word "forward" and any of the following words in the same sentence, "all, anyone, every, friends, many, others, people." Instead of "forward," try using "pass," "share," or "send."
9. Reduce Remove Request Emails
There are two methods to reducing the number of remove email requests from your subscribers:
Include a removal notice at the top and bottom of the email.
Place the bottom removal request at the very bottom of the email, rather than a few paragraphs from the bottom.
10. Design User-Friendly HTML Newsletters
Most people use an 800x600 screen resolution, but the email preview pane is usually much smaller than the full screen. So format your HTML table widths at 500-600 pixels at the most. Better still, use a relative (percentage) width table, which will allow your newsletter to be resized when viewed in different sized windows.
11. Create AOL Friendly HTML Newsletters
AOL try to protect their users by eliminating potential security hazards. As such, AOL email clients do not support the following HTML objects:
ActiveX
Audio
External Style Sheets
Frames and IFrames
Java
Meta Refresh
Scripts: JavaScript, Perl, VBScript, etc.
Tooltips
Video
In addition, the following HTML tags are the only ones supported by AOL email clients:
Big: Big
Body: Body
Bold: B
Break: BR
Center: Center
Font: Font
Header: H1, H2, H3
Hyperlink: A
Italics: I
Paragraph: P
Small: Small
Strong: Strong
Subscript: Sub
Underline: U
12. Include AOL Clickable Links
AOL users can't click standard hyperlinks or email links. For links to work in AOL email clients, you must format them using HTML. This is why you sometimes see both standard and HTML formatted links.
For example:
http://www.Mikes-Marketing-Tools.com
<a href="http://www.Mikes-Marketing-Tools.com">AOL Link</a>
<a href="http://www.Mikes-Marketing-Tools.com">AOL Users Click Here</a>
<a href="http://www.Mikes-Marketing-Tools.com">www.Mikes-Marketing-Tools.com</a>
joebloggs@somedomain.com
<a href="mailto:joebloggs@somedomain.com">joebloggs@somedomain.com</a>
13. Spell Check Your Writing
Last but not least, always spell check your newsletter. Text editors, such as TextPad, include a spell check function.
If yours doesn't, then copy and paste the text into Microsoft Word (assuming you have it). Make sure you have the "Check spelling as you type" option switched on.
To set this, select "Options" under the "Tools" in the top menu bar. Then select the "Spelling & Grammar" tab. Under "Spelling" check the "Check spelling as you type" check box and click "OK." Word will underline all of the words that contain spelling errors.
Alternatively, check your spelling using SpellOnLine, a free online spell checker. It offers an English, French, Italian, Portugese and Spanish dictionary. You can even use it to spell check web pages.
Michael Wong is a successful and respected search engine optimization specialist, and author of several search engine ebooks. Mike is also the Editor of Mike's Marketing Tools, the leading review site for the very best web marketing tools.
| DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware. |
More Website Marketing Articles
More By Developer Shed
 developerWorks - FREE Tools!
|
Download a free trial version of IBM DB2 9.5 for Linux, UNIX, and Windows. DB2 9 is the result of a five-year development project that transformed traditional (static) database technology into an interactive data server that merges the high performance and ease of use of DB2 with the self-describing benefits of XML.
FREE! Go There Now!
|
|
|
|
Discover how IBM Rational AppScan Standard Edition can help you detext vulnerabilities in your web applications in the Web Application Security eKit. IBM Rational AppScan is a leading suite of automated web application security solutions that scan and test for common Web application vulnerabilities. The new Web Application Security eKit provides you with valuable resources, including white papers, demos, and additional information on the benefits of testing your Web applications.
FREE! Go There Now!
|
|
|
|
Visit IBM developerWorks to download a free trial of the latest release of IBM Lotus Sametime Standard V8.0. Lotus Sametime Standard V8.0 is a platform for unified communications and collaboration that combines security features with an extensible, open solution including integrated Voice over IP, geographic location awareness, mobile clients, and a robust Business Partner community offering telephony and video integration.
FREE! Go There Now!
|
|
|
|
Ken Krugler, co-founder of code search company Krugle, and Laura Merling, vice president of Marketing and Business Development for Krugle, join to talk about the ins and outs of code search and what it means as a new feature for developerWorks users.
FREE! Go There Now!
|
|
|
|
Because access to government information continues to be an area of concern for many U.S. citizens with disabilities, the U.S. government enacted Section 508 of the Rehabilitation Act in 2001 to ensure that government agencies create accessible Web content, enabling all citizens to access the information they need. A fully accessible Web site makes Web content accessible to all individuals, including those with disabilities, who may be accessing Web content via a variety of user agents. Common user agents include standard Web browsers, text-only browsers, assistive devices and mobile devices such as cell phones or personal digital assistants (PDAs).
FREE! Go There Now!
|
|
|
|
Regression testing -- in which code is thoroughly tested to ensure that changes have not produced unexpected results -- is an important part of any development process. But many testing environments neglect the terminal-based applications that still form the backbone of many industries. In this tutorial, you'll learn how the Rational Functional Tester Extension for Terminal-Based Applications works with other Rational Functional Tester to help test terminal-based applications quickly and easily.
FREE! Go There Now!
|
|
|
|
Get a free trial download of IBM Lotus Forms V3.0 (formerly Workplace Forms), which provides a zero-footprint eForms solution to help you automate and move forms-based business processes off the desktop and onto the Web. With Lotus Forms, you can extend applications beyond the firewall by creating a single electronic form document ready for use in both thick and Web 2.0 thin client format.
FREE! Go There Now!
|
|
|
|
Visit IBM developerWorks to try the IBM SOA Sandbox for connectivity. The SOA Sandbox for connectivity provides a trial environment with the tooling and components to help you explore how to effectively connect your infrastructure and integrate all of the people, processes and information in your company. Use the hosted sandbox to explore SOA techniques that streamline connecting existing IT assets together, as well as learn how to connect them to new business logic.
FREE! Go There Now!
|
|
|
|
Join this webcast to learn how IBM Rational's Functional Testing solution enables you to implement automation your way, at your pace, with your existing staff. In this webcast, you’ll learn how you can eliminate redundancy of manual test scripts, reduce errors, and increase test coverage through test automation. After this presentation you will understand how IBM Rational Functional Testing solution can streamline your manual testing and make test automation easily attainable.
FREE! Go There Now!
|
|
|
|
Explore how Rational and WebSphere software enable enterprise documentation in SOA environments. Specifically, a new integration between IBM WebSphere® Business Modeler and IBM Rational® Method Composer software can help technical writers more easily keep enterprise operations manuals in sync with changes that are made to business processes, resulting in more accurate and timely documentation that benefits the entire enterprise.
FREE! Go There Now!
|
|
|
|
All FREE IBM® developerWorks Tools!
|
