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Top 10 Tips for Marketing a Small Business
By: Developer Shed
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    Top 10 Tips for Marketing a Small Business
    by Kate Schultz

    1. Create a brochure for your business. Include testimonials from customers and focus on your unique and special expertise.

    2. Publish a newsletter. Many people will toss out the fliers or advertisements but will take a moment to read an interesting newsletter.

    3. Develop a Web site and get an e-mail address. The latest research indicates that billions of dollars will be spent on-line this year.

    4. Attend trade shows or exhibits related to your industry, product or business. Bring along your brochures, sales fliers and newsletters.

    5. Join and participate in community business groups such as your local chamber of commerce.

    6. Write articles for magazines and newspapers. Each time your articles are published, you gain credibility and visibility.

    7. Set up a "take-one" box in your place of business. Put your fliers, brochures, newsletters in an open box with a sign that says "Take One".

    8. Develop a "small town" marketing approach. Send out congratulatory notes for weddings, graduations, and birthdays.

    9. Ask your customers for referrals. Put your customers to work advertising for you!

    10. Send out press releases when you introduce new products or services.

    About the Author:

    Kate Schultz is the founder of the E-ZineZ Network.
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    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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