If you're trying to promote yourself and your site on Twitter, you already know that the microblogging site poses some interesting challenges. But the potential rewards in traffic make it worthwhile. Here are a few tips to help you get your content retweeted.
As Kevin Gibbons, writing for Search Engine Watch notes, encouraging retweets helps you reap huge benefits. “When people share your content it builds brand awareness and drives natural traffic to your blog or other pages,” he observed. So how do you get people to spread the word about your articles and other content?
Start by writing useful articles. If you don't write something that's truly worth sharing, no one will want to share it. Be useful, original, interesting, entertaining; above all, don't be boring and don't waste your reader's time.
A good article deserves a good headline. That's the hook that makes someone want to read your item in the first place. Spend some serious time creating the kind of short, sweet, and compelling headline that attracts retweets. As Gibbons notes, “No one wants to retweet a boring headline.” You don't even need a finished article to come up with a good headline; just create a few headlines for practice. They might even give you some great ideas for articles!
Make it easy for your readers to tweet your content by including Twitter share buttons on every article you write. If you're also on Facebook, Digg, or other social platforms, don't be shy about including those buttons as well. You might even want to survey your readers to find out what social platforms they use, and add those buttons.
If you send regular tweets, you already know about hashtags – those words that the Twitter community came up with to help group tweets by category. You can read all about them at the link above. Using hashtags can help your tweets get more attention, because plenty of Twitterers actually search for particular hashtags to find tweets that suit their interests.
It's important to use an appropriate, relevant hashtag. Don't try to attach a hashtag that's really popular but not truly relevant to your tweet. Gibbons observed that “This has really backfired on some major brands that attempted to piggyback commercial tweets on serious current affairs hashtags. It won't work and it certainly won't help your reputation!”
Finally, don't forget to do unto others as you would have them do unto you. If you want to get people to retweet your content, then you should retweet their content as well. Gibbons advises you to do this for relevant tweets and articles from people in your industry. “There's no point networking and building goodwill with irrelevant contacts,” he notes.
There's a lot more to learn when it comes to using Twitter effectively to market yourself and your business, but these tips should help you get off to a good start. Before you know it, you'll be attracting more followers and visitors to your site...and hopefully capitalizing on the increased traffic with increased conversions. Good luck!
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