The Worst Internet Marketing Strategy Ever? - Ever heard of...
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Ever heard of this rule? 20% of people produce 80% of the results? Online, this is more like the 97/3 rule. If you are looking for joint venture partners online, 97% of people will do nothing to help you. Sure, they might seem interested at first. But, when it comes time to "play ball", they will suddenly drop off the earth.
Your goal? Stop wasting time marketing to "everyone". Find the 3% who will work with you to accomplish your goals and make things happen.
Tip: If you are focusing on a highly targeted market, this will happen much easier.
Know When To Back Off
So, you've sent two emails with no reply. Is it time to call it quits? Not always. Some people are genuinely on information overload and won't get back to you for several days (if not a week). Why not pick up the phone, make one last attempt and contact them by phone? If they fail to return your email or voicemail, perhaps it's time to move on (see 97/3 rule above).
Remember, the name of the game is targeting. When putting together your Internet marketing strategy, pick your partners wisely -- aim to find that golden 3% as quickly as possible.
Take your time and get this part right from day one. It makes all the difference in the world when you are sending people something that is of real interest to them.
If it appeals to them, they will pay attention, and the boost in response you receive will speak for itself.
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