The Worst Internet Marketing Strategy Ever? - Notice I said...
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Notice I said "hand pick". Choose a few partners that you feel would be ideal candidates. Learn a bit about them and their business BEFORE you contact them.
Get Personal
When you finally decide to contact a potential partner, personalize your contact with them. Add a comment about how you like their website or ezine. Maybe you are a customer who enjoyed their product.
Be sincere and it will shine through.
Think W.T.G.T.D.W.M.?
People are busy, overloaded, overworked. When you send out an email looking for people to publish your article, review your new ebook, or promote your product, you need to think W.T.G.T.D.W.M.?
W.T.G.T.D.W.M. = What's This Got To Do With Me?
Once again, if you are targeting the right partners and choosing them wisely, this question should be self-answered by the person who are contacting.
For example,
"Hi Andy. I am contacting you today because you are among the top snake breeders in America."
If your article, product, joint venture is related to snake breeding, you are half way to the finish line already.
The 80/20 Rule Is A Lie
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