The Worst Internet Marketing Strategy Ever? - And what about...
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And what about the product?
For all I know, the product might have been white hot. But, MLM is the furthest thing from my subscribers minds. Not all of them, but I'll bet at least 90% of them.
The problem here?
One word: targeting
My subscribers and customers are not the ideal target market for this particular product. If I start promoting MLM, I might as well squeeze in a "how to pick a winning stock" mailing as well.
Unfortunately, you will also see this "spray-and-pray" Internet marketing strategy in other areas.
Let me give you an example.
Have you ever received an article on a topic that was no where near what you (or your subscribers/customers) are interest in?
Or, have you ever been asked to review a product that was about "snake breeding" or something way off in left field?
Have you ever received an email asking you to buy a drug that you have absolutely no use for?
The same rule applies: targeting
My advise? To really nail down your Internet marketing strategy and hit the pavement running, here's a shortlist of things to consider.
Hand Pick Your Partners Wisely
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