The Truth of the 3 Foot Rule Revealed for Network Marketers
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If you’ve been in network marketing for any period of time you’ve probably been introduced to the concept of the 3-foot rule.That is, “anyone within 3 feet of you is someone you can talk to about your business opportunity or products.” Well chances are that you’ve probably tried this and decided that it is one of the most awkward and horrible things you have ever done. Here’s the main reason: Chances are you didn’t focus on your prospect’s wants and what would be in it for them to learn more, if they’ve displayed a generic interest in business or making more money. Even worse would be if you manipulated the conversation or approach to get the information in someone’s hands. Focusing on the “what’s in it for me?” concept is one of the most crucial elements in any marketing effort and its amazing how many people don’t use it!
A 3-foot rule prospect is not necessarily a bad prospect. In fact, if the opportunity naturally presents itself to mention your business that’s a great opportunity. The new prospect is not going to make a decision on the spot in almost all cases, so the next thing you want to do is have a tool handy to sort that prospect.
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