The State of Marketing Today - It's not too...
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It's not too late for marketing to overcome this challenge of trust. But we do need to be proactive, to select methods that don't undermine our word. And we must take the time to encourage fellow marketers to be respectful of the buying public.
When we get down to it, the "buzz" is important. And generating immediate sales is also of vital importance. But it's important, also, to not lose site of the long term effects of our marketing and communication decisions. If we're selling aggressively now, and laying the groundwork for a mistrustful public, we might eventually make it impossible for our companies to survive.
That would eventually undermine all marketing.
And that would be a truly unfortunate loss.
About the Author:
Michael Lee-Smith has been offering business consulting services for over a decade, and in that time he's learned real-world strategies for success in sales and marketing. Learn more about how you can succeed in business at http://www.advicebuylet.info/.
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