The State of Marketing Today - Does anyone else...
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Does anyone else think this is ethically suspect? How can marketers justify disrespectful, manipulative strategies and tactics? Advertising is strategic, and the audience is constantly evolving. But there are certain limits. Sometimes, these strategies just seem so manipulative.
That's not to say "disruptive" marketing is bad. Rather, marketing is currently standing at edge.
Marketing, to a large degree, is why people have an increasingly tough time trusting corporations. Broken promises, exaggerated claims, poor excuses. All of these contribute to a lack of faith on the part of the public.
It is possible, though, to break through the clutter and still be respectful. It comes down to motivation and mediums. "Motivation" means that professional marketers must choose to be honest with their audience. "Mediums" refers to the methods and tools we use.
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