The State of Marketing Today
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Marketing is hard work. Now, I know what many are thinking.Outside of the marketing end of the building, who's going to believe that?
To many people, marketing is either something that "anybody can do'', or it's the department that enjoys a free ride on the hard work of the rest of an organization.
Nothing could be further from the truth.
It takes a high level of nimble creativity to effectively create trust of and demand for any product. And it's getting increasingly more difficult.
In study after study, consumers have stressed that, regardless of the communication medium, they'd rather not see ads. For example, a 2004 study by Forrester found that when people watch pre-recorded television shows, they skip an average of 92 percent of the commercials.
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