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WEBSITE MARKETING

The Secret of Viral Marketing
By: Developer Shed
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    2003-12-09

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    The Secret of Viral Marketing
    by Martin Cargill

    Viral Marketing is a relatively new phenomenon, and at its
    simplest is a line of code embedded in any promotional "give-
    away" item, such as an e-book, that instantly directs the
    viewer on to your site.

    Such links can also be placed within ads or articles that you
    produce and disseminate free for re-print.

    As an example on my web page www.millionsbynet.com is a banner
    inviting the reader to find out how to dramatically increase
    traffic to your site. I have no personal involvement with
    this site, other than the banner ad.

    The viral marketing page offers you the opportunity to place
    a free ad, but in order to do so, you must first "click"on 7
    ads and collect the ad code from each.

    The ad code takes a few seconds to download, and so you uncon-
    ciously read the ad, giving that advertiser FREE exposure.
    You may then submit your ad which replaces one of the 7 ads
    previously mentioned.

    The genius in this approach is that you will then take every
    opportunity to advertise the viral marketing site, to ensure
    that as many businesses as possible read your ad, and hopefully
    sign on to the program.

    The result is the one thing that your business must have to
    survive - TRAFFIC. Face it no matter how good and reasonably
    priced your product may be, or how wonderful your sales letter
    is, no one will ever know, unless you find a way to get them
    to your site.

    You can always do that if you have mega-bucks to spend, but
    for the rest of us advertising has to be free, or at the
    least inexpensive.

    The second form of free viral advertising is through the
    e-book.

    Many e-books now allow the reader to "brand" them, with your
    company name, a link to your web-site or in the case of an
    affiliate program, with a link that gives you a share of
    whatever sales your sponsor makes through your link. You just
    insert the "brand", give the e-book away to as many people as
    possible, encourage them to use it as a promotional item and
    then wait for the inevitable result.

    Sure some of the recipients will figure out the process and
    re-brand the book with their own details, but that is going
    to happen. You'll find that most don't know enough, or are
    too lazy to change your links, and after all this hasn't cost
    YOU anything - has it ??

    You'll find e-books of this sort all over the net. Many sites
    mine included, offer them as promotionl items to persuade you
    to join their mailing lists. So join.

    You will quickly find out which sites are of no value to you,
    just unsubscribe and try a different offer. Any site that is
    offering you well written content, that can help you under-
    stand some of the aspects of this complicated business will
    get, and deserve your continued support.

    Martin Cargill
    www.millionsbynet.com

    ************************************************************

    Martin Cargill is the publisher of the Independence Day Ezine,
    and you can subscribe at the web-site http://tinyurl.com/wue1
    or by sending an e-mail to http://tinyurl.com/xb7d

    You can now download "In My Own Words" - a FREE e-book, with
    FREE distribution rights at http://tinyurl.com/wugu
    ************************************************************
    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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