Website Marketing

  Homes arrow Website Marketing arrow The Real Gold Is In the List
 Webmaster Tools
Base64 Encoding 
Browser Settings 
CSS Coder 
CSS Navigation Menu 
Datetime Converter 
DHTML Tooltip 
Dig Utility 
DNS Utility 
Dropdown Menu 
Fetch Content 
Fetch Header 
Floating Layer 
htaccess Generator 
HTML Encoder 
HTML Entities 
IP Convert 
Meta Tags 
Password Encryption
Password Strength
Pattern Extractor 
Ping Utility 
Pop-Up Window 
Regex Extractor 
Regex Match 
Scrollbar Color 
Source Viewer 
Syntax Highlighting 
URL Encoding 
Web Safe Colors 
Forums Sitemap 
Weekly Newsletter
Developer Updates  
Free Website Content 
 RSS  Articles
 RSS  Forums
 RSS  All Feeds
Write For Us 
Contact Us 
Site Map 
Privacy Policy 
  >>> SIGN UP!  
  Lost Password? 

The Real Gold Is In the List
By: Developer Shed
  • Search For More Articles!
  • Disclaimer
  • Author Terms
  • Rating:  stars stars stars stars stars / 0

    Table of Contents:

    Rate this Article: Poor Best 
      Del.ici.ous Digg
      Blink Simpy
      Google Spurl
      Y! MyWeb Furl
    Email Me Similar Content When Posted
    Add Developer Shed Article Feed To Your Site
    Email Article To Friend
    Print Version Of Article
    PDF Version Of Article




    The Real Gold Is In the List
    by Marty Foley

    Are you a one shot, hit-and-run marketer, or do you appreciate that the real gold in business is in the list?

    Rather than focus on one-shot deals, savvy marketers realize the value of a good list, and seek ways to expand and derive more value from theirs.

    What kind of lists am I talking about? On the Internet, an opt-in list of customers, or others who've agreed to receive regular communications from you. Or it may be an offline list of postal mailing addresses, telephone, or fax numbers.

    The best list is a targeted one, comprised of those who are at least familiar with you; with whom you've already developed a relationship of trust.

    Ideally, it's made up of those who've already done business with you, or have at least expressed a sincere interest in similar types of goods you offer in the past. It's NOT a list of randomly gathered (untargeted) contact information, whether email addresses to which unsolicited spam email is sent, or otherwise.

    Once you've developed a good, targeted list, you have a valuable asset. For example:

    • Valuable time, effort and expense are invested in gaining customers. Customer acquisition is one of the largest marketing expenses. Many marketers toss this investment out the window by selling one thing to a customer, one time, and forgetting about them forever. A good list, on the other hand, lets you market your goods and services much less expensively.

    • Additional sales to previous customers are often easier to make and more profitable than the initial sale. A relationship of trust has been built, provided that your customer is satisfied with his/her purchase and the service received.

    • You gain leverage. When you approach others to arrange joint ventures, for instance, ownership of a sizeable, properly targeted list is a powerful bargaining asset.

    • You can sell advertising to others who want to market to your list.

    • Repeat business is crucial to the success of virtually all businesses. With a good list you stand a much better chance of turning buyers into life-long customers.

    • You have a built-in audience to which you can quickly roll out new offers.

    If your home or office caught on fire, and you were only allowed to save one business asset, what would it be? For many savvy marketers it would be their list. It would be the one thing that would best help them start over from scratch.

    After reading this, perhaps you're now thinking "But Marty, I don't have a list." Well, now you know how valuable a properly developed and targeted list can be. And if you already have one, you've just been reminded of its value.

    Grow it, groom it well, and profit from it accordingly.

    More Helpful Resources...

    LeadFactory is a proven "pay per subscriber" or "pay per lead" service that EXPLODES the size of opt-in email lists! ==>
    Want to boost your opt-in email profits? Sign up now for ProfitInfo's free Email Profits E-Course:

    About The Author

    Marty Foley is a successful home business owner and the founder of His Internet marketing techniques and resources have helped set the standard in e-commerce, and have often been imitated by other famous Internet marketers. They can truly help you succeed online:

    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

    More Website Marketing Articles
    More By Developer Shed



    - Social Media Marketing: Learn From These Fou...
    - PPC Marketing Campaign Tips
    - Try Something New to Promote Your Website
    - Match Your Message to Your Audience
    - Great Content: A Long-Term Strategy
    - Social Shares and Search Rank
    - Inbound Marketing: A Cooperative Effort
    - Help Pinterest Users Spread Your Business
    - Landing Page Tips
    - Is Social Media on Your Resolutions List?
    - Do Something Daily to Grow Your Business
    - Five Google Resources for Marketers
    - You`re Never Too Old for Social Media
    - The Benefits of Business Blogs
    - Why You Need a Facebook Fan Page

    Developer Shed Affiliates


    © 2003-2019 by Developer Shed. All rights reserved. DS Cluster - Follow our Sitemap