Website Marketing

  Homes arrow Website Marketing arrow The Psychology of Color and Internet Marketin...
 Webmaster Tools
 
Base64 Encoding 
Browser Settings 
CSS Coder 
CSS Navigation Menu 
Datetime Converter 
DHTML Tooltip 
Dig Utility 
DNS Utility 
Dropdown Menu 
Fetch Content 
Fetch Header 
Floating Layer 
htaccess Generator 
HTML to PHP 
HTML Encoder 
HTML Entities 
IP Convert 
Meta Tags 
Password Encryption
 
Password Strength
 
Pattern Extractor 
Ping Utility 
Pop-Up Window 
Regex Extractor 
Regex Match 
Scrollbar Color 
Source Viewer 
Syntax Highlighting 
URL Encoding 
Web Safe Colors 
Forums Sitemap 
Weekly Newsletter
 
Developer Updates  
Free Website Content 
 RSS  Articles
 RSS  Forums
 RSS  All Feeds
Write For Us 
Contact Us 
Site Map 
Privacy Policy 
Support 
 USERNAME
 
 PASSWORD
 
 
  >>> SIGN UP!  
  Lost Password? 
WEBSITE MARKETING

The Psychology of Color and Internet Marketing
By: Developer Shed
  • Search For More Articles!
  • Disclaimer
  • Author Terms
  • Rating: 2 stars2 stars2 stars2 stars2 stars / 1
    2003-08-09

    Table of Contents:

    Rate this Article: Poor Best 
      ADD THIS ARTICLE TO:
      Del.ici.ous Digg
      Blink Simpy
      Google Spurl
      Y! MyWeb Furl
    Email Me Similar Content When Posted
    Add Developer Shed Article Feed To Your Site
    Email Article To Friend
    Print Version Of Article
    PDF Version Of Article
     
     

    SEARCH DEV MECHANIC

    TOOLS YOU CAN USE

    advertisement

    The Psychology of Color and Internet Marketing

    By Pam Renovato

    As Internet marketers it is imperative that we constantly look for ways to make a good impression on our viewers. Your business depends on it. We only have a short amount of time, before a decision on whether or not we are professionals will be made. We must make good use of this time.

    The first instant we have at presenting ourselves to viewers is our web page. Which brings us to the importance of good design and proper color choices. First impressions are very important. We must make the best of them because we are only allowed one.

    Remember this is your store front, and you must treat it respectfully. While content, customer service, a niche in your market, and a high subscriber list, are crucial to your life on the internet. Good web page design and proper color choices, are crucial as well. It is a good part of the reason why viewers bother to look over your content at all. Regardless of how incredible your content may be, you need to welcome them and make them feel at home, while they are there. Or they will leave.


    Did know you can control the mood of your visitors by using certain color choices? This is a simple concept that is very often ignored. Why?

    Human emotions are very often triggered by color. You need to know which colors trigger which emotions.

    Color can make the difference between buying and selling. If used correctly. You need to choose the right color combinations for your site and product.

    Everything we, buy, eat, wear, and all of the things that take up space where we live, work or play, all have colors. These colors provide a psychological and emotional response in everyone. These responses reflects who we are and the things that we think and feel.

    Color is the first thing we notice and the last thing we forget. If used properly it can be a powerful tool. It is the doorway to our deepest thoughts and feelings, and desires. This is an issue worth discussing.


    Which colors should you use?

    Well, it is always best to keep your main content on a white background. This is easier on the eyes and will provide a sense of professionalism. The color white triggers emotions such as: purity, peace, and perfection.

    While white is an important color, you will probably want to compliment your site with other colors as well. After all, there is creativity in each and every one of us. There is huge color spectrum for us to choose from. Which colors are best!

    Here are a few ideas to help you.

    Red colors can stimulate warmth, hunger, and excitement. Cooler colors such as green and blues, enhance calm and content feelings. Dark colors make objects seem heavier, while light colors make them seem lighter.

    Yellow may reflect a lack of worry, while black a troubled state. Of course not all colors mean the same things to all people. Yellow may sometimes mean cheap, Green may mean money or greed, black may mean elegance or death.


    Color has become a science and it is a much needed weapon as part of your marketing arsenal. You will need to take great thought in choosing color as it will identify you, because once a color is owned it is associated with you and your company. I am sure you have noticed this with examples such as Coca Cola red, Tide orange, and John Deer Green. It is just as important to your identity as your logo. If a shape provides a symbol, be aware that color does the same.

    Think carefully when choosing colors! Applying a certain color to your product is just plain logic.

    For example: In stores colors identify, flavors, brands, and products: Green in a cleaner says pine - in a mouthwash says mint, blue very often means strong mint - icy cool. Clear means additive free. Red found in strawberries, cherries, and apples is very appealing. You would never choose gray for laundry detergent because you don't want gray clothes, you want brightly colored clothes. Blue, very unappetizing on a dinner plate, is much more successful as a dinner plate.

    Because it strongly affects mood. Grays and browns seem somber and often depressing. But they can take on a more cheerful attitude with compliments of red. No matter how you use them they suggest weight, or something heavy. This would provide your visitors with a feeling of stableness and strength. Emotions like this will help your visitors to associate your site with solidity and confidence. Other colors such as burgundy, oyster, beige, blues will also provide a feeling of solidity.

    The list goes on and on.

    Don't over look the issue of color with your business. Believe me it matters!

    You see once we lived in a black and white world. TV was black, printed publications were predominantly black. All of that changed in the 60's and has created a chain reaction that holds true today. Color is the most important attention getter. As humans we bring our own tastes to the world. How do we choose which color to be identified with? What is the right color? Sometimes there is no right answer you just have to take your best shot. But the number one choice of Corporate America is still blue.


    Pam Renovato is the web master of a newly renovated: The Free Advertising Network. What will you do when you discover all of those other marketing packages don't work? Try using your use your teeth! 4 great memberships one low monthly price! http://thefreeadnetwork.com/

    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

    More Website Marketing Articles
    More By Developer Shed

       

    WEBSITE MARKETING ARTICLES

    - Social Media Marketing: Learn From These Fou...
    - PPC Marketing Campaign Tips
    - Try Something New to Promote Your Website
    - Match Your Message to Your Audience
    - Great Content: A Long-Term Strategy
    - Social Shares and Search Rank
    - Inbound Marketing: A Cooperative Effort
    - Help Pinterest Users Spread Your Business
    - Landing Page Tips
    - Is Social Media on Your Resolutions List?
    - Do Something Daily to Grow Your Business
    - Five Google Resources for Marketers
    - You`re Never Too Old for Social Media
    - The Benefits of Business Blogs
    - Why You Need a Facebook Fan Page

    Developer Shed Affiliates

     



    © 2003-2018 by Developer Shed. All rights reserved. DS Cluster - Follow our Sitemap