The Power And Magic Of High-Tech High-Touch Marketing
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Alright, you're probably thinking... what in the heck is high-tech high-touch marketing?
In it's simplest terms, high-tech high-touch marketing is a strategy and process that utilizes the most recent advancements in technology to simplify and automate your marketing efforts, build rock solid, long term relationships, and as a result allow you to earn more, work less, and have an absolute BLAST in the process.
Sounds pretty exciting right? Well, as you are about to learn it is.
Now before I go into the strategies around high-tech high-touch marketing, let's first get clear about the challenges we all face.
As you know, the service profession is evolving more rapidly than ever before. Competition, technology and consumerism are taking huge bites out of our business possibilities.
Not to mention the challenges of not being able to reach our desired prospects. Spam filters, mass deletions, increased bounce backs and worse yet, people changing their email addresses. In fact, statistics show that 30% of internet users change their email addresses each year. Meaning that, if your list isn't growing by at least 30%, if not more per year, you are actually going backwards.
Another interesting statistic is that we are now being bombarded by over 5,000 messages a day from all media sources. The internet, radio, TV, print media is taking it's toll on our awareness and ability to focus on what's really important.
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