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The New Marketing Landscape
By: Jase Dow
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    Table of Contents:
  • The New Marketing Landscape
  • Opt-in e-mail...
  • Another key benefit...
  • Be prepared to...

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    The New Marketing Landscape - Opt-in e-mail...

    (Page 2 of 4 )

    Opt-in e-mail is still a viable and excellent way to market your company but expect less results, lower costs/fees (more vendors equals more competition which is good) and the need to repeat your campaigns if you want to see tangible results. And don't get dazzled by a design firm or your in house marketing staff that wants to design a fancy HTML e-mail message for you - 65-75% of the market today still doesn't want fancy graphics, they want a short message, delivered concisely with short paragraphs in a text format. Less is more!

    Performance Based Marketing on Upswing

    Publishers and advertisers are more and more willing to accept advertising which is "performance based" and/or based on a "cost per click" or even a revenue share basis. Meaning, it's not like putting an ad in the USA Today and hoping people respond to the publication - you can now work with list brokers, online publishers and marketing organizations to setup very targeted campaigns that are based on your paying a small cost for an actual response to your message via an opt-in e-mail campaign, text link ad on a web site and/or an insert in a newsletter.

    Case in point, companies like Virtumundo, Inc. (they are a pioneer in the performance based market) are now willing to charge nothing upfront in many cases for an advertising campaign and to just do a revenue share with you on the back end; this is typically 20-40% of your SRP, will vary depending upon your goods and/or services. And, they will do a test campaign prior to a full-bore campaign to make sure that the response rates will be worth their investment.

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