The Marketing Person You Think You Aren`t
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Have you thought about starting your own business? Have you started one and are having challenges with marketing, fear of failure, fear of success…I could go on and on. Has the question, Now what? ever entered your mind? If so, I would like to share my story with you. A journey, from corporate to business owner and everything in between.
After working in the corporate field for 25 years, an opportunity presented itself to start my own business, to work out of my home. I found a fulfilling profession in personal and business coaching. I love working with others helping them to achieve a better life for themselves. Although it was my choice to develop my own business, I did not have the marketing experience and desire I needed to build that client base. The truth is, I disliked (kind word) marketing, I didn't want to sell and I knew I didn't have what it takes to achieve this part of my business…or thought I didn't have what it takes. The fact is, if I had a dollar for every time I said, "I'm not a marketing person," I wouldn't have to market my business; I'd be set for life.
I did the typical routine of sending some letters of introduction to my friends and business acquaintances, giving away sample coaching sessions and making a few calls that felt safe. I even put a few ads in the paper. I soon came to the reality that the phone was not going to ring and people were not going to approach me while I was sitting comfortably at my desk. Then a turning point came while I was standing in my office one afternoon. I realized I just wasn't a person that could be an independent business owner - what was I thinking that I could do this? I decided I should quit and go back to an office job. At that moment I heard a voice; it was very clear. "If you quit before you've given it 100% you will be very disappointed in yourself for the rest of your life."
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