The Magic Button That Earns $3,546 or more
by Ron Pioneer
Ever wonder how a "guru" earns $3,546 or more just by
pressing a button?
The first thing a newbie learns when landing on the
Internet is that it is full of hype. Hype this. Hype
that. But when you cut through the hype, there is one
simple truth. If you want to make real money on the
Internet, you have to build an opt-in list.
This is the simple truth the gurus understand. They are,
after all, gurus. They are not wizards, nor magicians.
They know that making money on the Internet is a very
simple mathematical equation. A small opt-in list equals
candlelight dinners in the basement rec room, savouring
macaroni and cheese in front of the TV. A big, bulging
opt-in list equals candlelight dinners at Chez Ritz,
enjoying baked brie and filet mignon while overlooking the
That's why the gurus earn so much money.
But just what is an opt-in list? Simply put, it is a list
of email addresses belonging to people who have given you
permission to send them messages. Anything else is spam.
Make sure your list is opt-in.
What kind of lists do people opt-in to? All kinds and all
topics - from grasshopper recipes to hotwiring space
shuttles. But if you really want to make it work, you need
to create a newsletter (probably on a topic with wider
appeal than hotwiring space shuttles!).
Why? Consider Madam B. (not her real name, by the way)
She sells beauty and cosmetics, and she was frustrated
because so few people were signing up to receive "updates
on new products". Would you sign up? Only if you have
already purchased from her a few times, making you one of
her few extremely loyal customers.
On the other hand, suppose you were offered the chance to
sign up for a "free weekly beauty tip", which is what we
advised her to do. Now she has the chance to pick up
prospects who have never bought from her, who will read her
weekly beauty tip, and - this is the juicy part - they will
buy many of the "featured products of the week" highlighted
with the weekly beauty tip.
There is a second reason you want your opt-in list to be a
newsletter, not just a product announcement. The
newsletter builds trust and is read. If all your
subscribers see are sales pitches, their level of trust
sink lower than the lost city of Atlantis. And we all buy
from people we trust, not from underwater snake oil
In fact, if your emails are just sales pitches, why would
anybody bother opening them? You have to build a strong
relationship with your subscribers, so put as much of your
own personality into it and write your text so that you
speak directly to them.
If you have good quality content in your newsletter, your
subscribers will open your emails, they will read them,
they will buy and you will make money. Notice I said
"quality", not "quantity". In the example above, it need
only be a one-paragraph beauty tip. You don't have to
spend all weekend composing an article as long as this.
Same applies for investing tips, auto care tips, nutrition
tips, evil magician tips, or whatever. Quality keeps them
reading and ready to buy.
Of course, you must have a related product to promote to
the list. Don't try selling motor oil to your beauty tips
subscribers. They won't buy. And if they do, imagine the
mess they'll expect you to clean up! Remember, the goal is
to make money, not mess. The opt-in list gives you the
prospects, your trust turns them into clients, and your
relevant and related products turn them into paying
Who can have such a list? Everybody. Your brother can.
Your tenth grade teacher can. The cashier at the grocery
store can. Your pet goldfish probably cannot, but YOU can.
Is it easy to build a list? You bet! Is it effortless?
No. It does take time, effort, or money - or some
combination of the three. For most people, it takes a lot
of time and a medium amount of effort. But it can be done
without breaking into a sweat.
You can cut down on both the time and money if you use paid
methods to build your list. "Paid methods" generally means
buying lists of names. Be VERY careful not to buy a spammy
list. Do not buy lists from people who spam you with an
offer of cheap email addresses, no matter how hard they
swear the list is quadruple opt-in and fully targeted.
That's like buying a Rolex in a dark ally from an unshaven
man in a trench coat.
Oh yes. It also helps to have some knowledge and some
creativity. The knowledge is something you can find at
websites like http://www.affila.com
. The creativity you
just have to develop yourself. But it is amazing how
creative most people become when armed with a little good
knowledge, a big dream and a fresh cup of caffeine.
Remember that if you offer good content and promote related
saleable products, you will earn money from your list. So
paying for targeted subscribers can be a worthwhile deal,
especially if you can sell a product with recurring
commissions (a magazine subscription; a product requiring
refills, such as skin cream or motor oil; a membership
website; a monthly service such as webhosting; etc.) or
multiple products that complement one another (making
repeat customers out of your subscribers).
You will find there are many more benefits to having an
opt-in list, but you have to start building it now. It
does take time to build, and the longer you delay your
list-building, the longer you delay your dream.
So what is that magic button a guru just presses to earn
$3,546 or more? Is it his shirt button? Is it his belly
button? No, it's the "send" button.
Learn the Secrets to Having Your Own
Magic "Send" Button with our FR*EE
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