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WEBSITE MARKETING

The Magic Button That Earns $3,546 or more
By: Developer Shed
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    2003-12-02

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    The Magic Button That Earns $3,546 or more
    by Ron Pioneer

    Ever wonder how a "guru" earns $3,546 or more just by
    pressing a button?

    The first thing a newbie learns when landing on the
    Internet is that it is full of hype. Hype this. Hype
    that. But when you cut through the hype, there is one
    simple truth. If you want to make real money on the
    Internet, you have to build an opt-in list.

    This is the simple truth the gurus understand. They are,
    after all, gurus. They are not wizards, nor magicians.
    They know that making money on the Internet is a very
    simple mathematical equation. A small opt-in list equals
    candlelight dinners in the basement rec room, savouring
    macaroni and cheese in front of the TV. A big, bulging
    opt-in list equals candlelight dinners at Chez Ritz,
    enjoying baked brie and filet mignon while overlooking the
    lake.

    That's why the gurus earn so much money.

    But just what is an opt-in list? Simply put, it is a list
    of email addresses belonging to people who have given you
    permission to send them messages. Anything else is spam.
    Make sure your list is opt-in.

    What kind of lists do people opt-in to? All kinds and all
    topics - from grasshopper recipes to hotwiring space
    shuttles. But if you really want to make it work, you need
    to create a newsletter (probably on a topic with wider
    appeal than hotwiring space shuttles!).

    Why? Consider Madam B. (not her real name, by the way)
    She sells beauty and cosmetics, and she was frustrated
    because so few people were signing up to receive "updates
    on new products". Would you sign up? Only if you have
    already purchased from her a few times, making you one of
    her few extremely loyal customers.

    On the other hand, suppose you were offered the chance to
    sign up for a "free weekly beauty tip", which is what we
    advised her to do. Now she has the chance to pick up
    prospects who have never bought from her, who will read her
    weekly beauty tip, and - this is the juicy part - they will
    buy many of the "featured products of the week" highlighted
    with the weekly beauty tip.

    There is a second reason you want your opt-in list to be a
    newsletter, not just a product announcement. The
    newsletter builds trust and is read. If all your
    subscribers see are sales pitches, their level of trust
    sink lower than the lost city of Atlantis. And we all buy
    from people we trust, not from underwater snake oil
    vendors.

    In fact, if your emails are just sales pitches, why would
    anybody bother opening them? You have to build a strong
    relationship with your subscribers, so put as much of your
    own personality into it and write your text so that you
    speak directly to them.

    If you have good quality content in your newsletter, your
    subscribers will open your emails, they will read them,
    they will buy and you will make money. Notice I said
    "quality", not "quantity". In the example above, it need
    only be a one-paragraph beauty tip. You don't have to
    spend all weekend composing an article as long as this.
    Same applies for investing tips, auto care tips, nutrition
    tips, evil magician tips, or whatever. Quality keeps them
    reading and ready to buy.

    Of course, you must have a related product to promote to
    the list. Don't try selling motor oil to your beauty tips
    subscribers. They won't buy. And if they do, imagine the
    mess they'll expect you to clean up! Remember, the goal is
    to make money, not mess. The opt-in list gives you the
    prospects, your trust turns them into clients, and your
    relevant and related products turn them into paying
    customers.

    Who can have such a list? Everybody. Your brother can.
    Your tenth grade teacher can. The cashier at the grocery
    store can. Your pet goldfish probably cannot, but YOU can.

    Is it easy to build a list? You bet! Is it effortless?
    No. It does take time, effort, or money - or some
    combination of the three. For most people, it takes a lot
    of time and a medium amount of effort. But it can be done
    without breaking into a sweat.

    You can cut down on both the time and money if you use paid
    methods to build your list. "Paid methods" generally means
    buying lists of names. Be VERY careful not to buy a spammy
    list. Do not buy lists from people who spam you with an
    offer of cheap email addresses, no matter how hard they
    swear the list is quadruple opt-in and fully targeted.
    That's like buying a Rolex in a dark ally from an unshaven
    man in a trench coat.

    Oh yes. It also helps to have some knowledge and some
    creativity. The knowledge is something you can find at
    websites like http://www.affila.com . The creativity you
    just have to develop yourself. But it is amazing how
    creative most people become when armed with a little good
    knowledge, a big dream and a fresh cup of caffeine.

    Remember that if you offer good content and promote related
    saleable products, you will earn money from your list. So
    paying for targeted subscribers can be a worthwhile deal,
    especially if you can sell a product with recurring
    commissions (a magazine subscription; a product requiring
    refills, such as skin cream or motor oil; a membership
    website; a monthly service such as webhosting; etc.) or
    multiple products that complement one another (making
    repeat customers out of your subscribers).

    You will find there are many more benefits to having an
    opt-in list, but you have to start building it now. It
    does take time to build, and the longer you delay your
    list-building, the longer you delay your dream.

    So what is that magic button a guru just presses to earn
    $3,546 or more? Is it his shirt button? Is it his belly
    button? No, it's the "send" button.

    ======
    Ron Pioneer

    Learn the Secrets to Having Your Own
    Magic "Send" Button with our FR*EE
    Course: http://www.affila.com .
    ======
    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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