The Importance Of A Marketing Plan - Using the Right...
(Page 2 of 4 )
2a. Using the Right Mailing List.
In making sure that your message is getting across to the right people - people who are in the market for what you’re offering – it usually comes down to finding the right mailing list.
There is a great deal to know about mailing lists. There are pointers you could follow when buying a mailing list that tell you what to watch for in a mailing list company to make sure they’re reputable. They are:
i) Get references. Talk to other people that have purchased mailing lists from that company.
ii) Do they guarantee on delivery? That means due to the inevitable number of bad addresses there are in a list, can they still guarantee a high percentage of deliverable addresses. That number should be 90% or better. People move all the time so a mailing list company cannot guarantee 100% deliverability – but they should guarantee at least 90%.
iii) How often do they update their information? They should be able to answer this question and should be updating their information monthly.
You can get burnt on mailing lists – it is the most expensive part of your campaign. Ask friends who own businesses. Don’t just purchase from the first person that tries to sell you mailing lists. Do your research.
More Website Marketing Articles
More By Jase Dow