The Fortune Is In The Follow Up In Marketing
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One of the biggest mistakes marketers make is failure to follow up with potential prospects or customers.One reason could be that the importance of follow up is not usually taught in typical network training. They may tell their downline to follow up once and sit back and let the money come rolling in. If you’re reading this, chances are the money isn’t rolling into your bank account and you aren’t really sure why.
Follow up is key in your business. Most home business owners today operate their businesses both offline and online. Did you know the average website only contacts it’s visitors one time? Statistics show if you only make one contact you will lose 54% of sales! That’s 54% too many.
Remember what they say. “The money is in the List.” You want to nurture a list by developing a relationship with them. You can actually do this before ever contacting them. How would you like to have people actually calling you before you call them? All of this is tied to follow up.
It’s important to follow up with your list several times because:
· They could have accidentally deleted your offer
· Life got in the way and they completely forgot
Next: It’s human nature... >>
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